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喷绘膜广告的创意灵感来自哪里?

来源:  日期:2019-12-25

 山东喷绘膜广告创意流程
  Creative process of Shandong spray film advertisement广告创意过程可分为以下五个阶段
  The creative process of advertising can be divided into the following five stages1. 准备阶段——研究院收集信息,分为一般信息和特殊信息,以旧经验为基础,参考同行,激发新想法。所谓特殊信息,是指专门为某一广告活动收集的相关信息。
  1. Preparation stage: the research institute collects information, which is divided into general information and special information. Based on the old experience, it can refer to peers and stimulate new ideas. The so-called special information refers to the relevant information collected for a certain advertising activity.
  2. 研究阶段——理解收集到的信息,使意识自由发展并结合起来。因为所有的创意,在意外中不可避免的会突然发现。
  2. Research stage: understand the collected information, and make the consciousness develop freely and combine. Because of all the creativity, it is inevitable to find out in an accident.
  3.启蒙阶段——大多数心理学家认为印象是启蒙的源泉,所以这个阶段是意识发展与实践相结合,产生实用可行的创造力。
山东喷绘膜广告
  3. Enlightenment stage - most psychologists think that impression is the source of enlightenment, so this stage is the combination of consciousness development and practice to produce practical and feasible creativity.
  4. 练习阶段——回顾和修改产生的想法,使它们更好。54. Practice phase - Review and revise ideas to make them better. Five(2)广告创意思维方法。
  (2) Advertising creative thinking methods.
  美国广告学教授詹姆斯·杨)说:“创意不是靠灵感产生的。创造力来源于“现有元素的重组”,创造力不是天才的。
  James young, Professor of advertising in the United States, said: "creativity does not come from inspiration. Creativity comes from "reorganization of existing elements". Creativity is not the patent of genius.
  以上就是对山东喷绘膜广告创意流程的详细介绍,想要了解更多,请点击官网The above is a detailed introduction to the creative process of Shandong spray film advertising. To learn more, please click
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