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来源:  日期:1970-01-01

  作为一种户外墙体广告媒体,墙体广告的特点和宣传优势首先是区域针对性强,且区域传播面广。墙体广告可以大范围地沿着公路、铁路发布,地区跨度大、范围广、广告发布点选择多、易形成以城镇为中心,以交通路线的纵横交错的广告辐射。而且可以短时间内集中在某一地区大量发布,可以根据产品属性,把广告直截了当地推到有可能购买的人群当中去,一些区域性的产品特别适合采用。一般而言,墙体广告的选择在国道、省道两侧的醒目位置、主要公路干道旁的饭店、旅馆、加油站、各县与乡镇路口醒目处、自然村与农田交接处。
  As a kind of outdoor wall advertising media, the characteristics of the wall advertising and the promotion of the advantages of the region is targeted, and a wide range of regional communication. Wall advertising can be used in a wide range released along the highway, railway, large span, wide area, advertising selection more easily form a town center, the radiation transport routes of the arranged in a crisscross pattern of advertising. But a short time to release a large number of concentrated in one area, according to the product attributes, the advertisement directly pushed to the most likely to buy the crowd, some regional products are especially suitable for. Generally speaking, the choice of wall advertising in the national and provincial highways on both sides of the main road corridors, prominently beside the hotel, hotel, gas station, county and Township Road, striking at the natural village and farmland junction.
  首先低成本、制作简易。墙体广告报价根据全国各地的墙体资源状况及用料的不同,以及客户所发布的墙体广告数量不同而定的,对于广告宣传它应该是便宜的方式了。也就是在一个省做10多万元左右的广告,就基本上可以做到在主要公路两旁和一些人员聚集处都有该产品的广告。低成本的制作、简易的工艺流程再加上墙体广告的直观夺目、简洁鲜明、通俗易懂,在广阔的农村市场它有它的用武之地。在媒体广告刊播价格不断攀升的今天,墙体广告低廉的成本优势成为吸引广告主投放广告的一个因素。
  First low cost, easy to make. Wall advertising quotes according to the wall of the country and the use of different materials, as well as the number of customers released wall advertising varies depending on the advertising it should be the cheapest way. That is, in a province to do about about 100000 yuan of advertising, basically can be done on both sides of the main road and some people have a place where the product advertising. Fabrication process, low cost and simple and intuitive and eye-catching on the wall advertising concise vivid, easy to understand, in the vast rural market it is useless. In the broadcast media advertising prices rising today, wall advertising low cost advantage has become a factor in attracting advertisers advertising.
  其次墙体广告时效长、可以重复阅读。广告一般选择在人流量大的交通要道上,并在一定区域内制作同一广告内容,使得广告不仅到达率高而且重复阅读量高,自然而然地达到较好的信息传播效果。特别是交通要道上的广告,时不时地提醒着受众观看。
  Secondly, long wall advertising, can be repeated reading. Advertising selected in the traffic flow of people, and in certain areas within the same advertising content, advertising not only makes the high arrival rate and repeated reading, naturally achieve good communication effect. Especially traffic advertising, from time to time to remind the audience to watch.
  农村的经济文化水平与城市有距离,城市的户外广告会用明星、高雅的语言来强调产品的品位。但对墙体广告的受众来说,实惠是他们对产品首要要求。墙体广告要取得好的效果,需要结合当地的文化背景、风俗习惯、心理特征等等。总之就是用跟好的方法让当地群众接受。
  The economic and cultural level in rural areas has a distance from the city, the city's outdoor advertising will be stars, elegant language to emphasize the quality of products. But on the wall of the audience, the benefit is their primary requirements for the product. In order to achieve good results, it is necessary to combine the local cultural background, customs, psychological characteristics and so on. In short, with a good way to allow local people to accept.
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