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来源:  日期:1970-01-01

  厂家对农村市场开拓力度加大。农村市场具有以下特点:市场分散;人口密度低;人口素质相对低下;消费水平相对低下;信息相对闭塞;购买偏好相对固定:口碑效应大,从众心理强;难以接受过于复杂的广告形式与诉求。
  Manufacturers to increase efforts to develop rural markets. The rural market has the following characteristics: market dispersion; low population density; population quality is relatively low; the consumption level is relatively low; relative occlusion information; the purchase preference is relatively fixed: word of mouth effect, strong herd mentality; difficult to accept advertising form and demands too complex.
  这些特点决定了传统广告媒体中,只有电视、广播较为适合农村受众,但效能仍显不足。而墙体广告具有形式简单、成本低廉、针对性强、便于操控、保持时间长、传播范围广等特点,符合厂家对农村市场推广的客观要求。由于在农村市场目前仍缺乏强有力的媒体,所以墙体仍是众企业争夺的对象。
  These characteristics determine the traditional advertising media, television, radio is more suitable for rural audiences, but the performance is still insufficient. The wall advertising has the characteristics of simple form, low cost, strong pertinence, easy operation, long time, wide spread, and so on. Due to the lack of strong media in the rural market, the wall is still the object of public enterprises.
  农村人口观念的更新。原先农民仿佛还未意识到在他的墙上发布广告需要付费,当时只是提供一些小礼品就解决了。但随着竞争的加剧,他们逐步增加了谈判的筹码,增加了制作发布的成本。
  Renewal of rural population. The original farmers seem to be unaware of the need to pay for an advertisement on his wall, which was only a small gift. But as competition intensifies, they gradually increase the bargaining chip, increasing the cost of the production release.
  并且由于一些小型制作公司的不规范,致使法制观念淡薄的农民经常随意违约,将已签订的墙体租赁合同弃置一边,又与其他公司达成租赁协议,致使发布过程中会出现一些不愉快的变化。
  And because of some small production companies are not standardized, resulting in the lack of legal concept of farmers often casual breach of contract, will have signed the lease contract wall aside, and reach a lease agreement with other companies, resulting in the release process there will be some unpleasant changes.
  我们拥有严谨的工作态度,熟练的工作技能,将确保任务准确、的完成。
  We have a strict working attitude, skilled work skills, to ensure that the task is completed accurately and efficiently.
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