服务热线:400-6688-603

来源:  日期:1970-01-01

  农村市场信息相对闭塞,信息接受渠道较窄,加上农民朋友文化水平整体不高,因此,在城市里采取的一些推广策略,拿到农村就不一定有效果,比如,在城市里收视率较高的中央电视台,除了新闻联播及天气预报外,其他节目在广大的农村则较少有市场,所以,在农村推广就要有适合农村的媒介选择。适合农村的推广方式有:
  Rural market information is relatively out-of-the-way, accept channel is narrow, and farmers friend overall cultural level is not high, therefore, in the city to take some of the promotion strategy, it is not effective to the rural, for example, in the city central television ratings high, in addition to news broadcast and the weather forecast, other programs in the vast rural relatively rare in the market, so, in the rural areas need to be suitable for rural to promote the medium of choice. Suitable for the rural way of promotion are:
  一、体验营销。耳听为虚,眼见为实。老百姓相信自己看到的,更相信自己亲身感受到的。采取免费品尝、免费试用等方式,宜让老百姓接受。
  A, experience marketing. Listening to the sounds as the imaginary, seeing is believing. See common people to believe in yourself, believe in yourself more firsthand experience. Free, free trial, most appropriate for people to accept.
  二、实效推广媒体。作为日出而作,日落而息的农民,电视不是他们接受外界信息的主要方式,他们身边的一些媒介能够更好地吸引他们的眼球。
  Second, the effective promotion of the media. As the sunrise, whether farmers, television is not the main way they accept outside information, some medium around them better able to attract their attention.
  1.墙体广告。遍布国道、省道、县道、乡道、村道的重庆墙体广告既低价又有效。
  1. The wall ads. Throughout the state roads, provincial roads, county roads and township roads, village road, chongqing wall advertising is cheap and effective.山东墙体广告
  2.适合农民口味的宣传。在农村集市的赶集时间大量发放,不仅成本低廉,而且还便于保存,说不定还能起到口碑效应。当年的三株口服液就是通过这种铺天盖地的小广告而打开农村市场的。
  2. Suitable for farmers flavors of propaganda. In the rural fair market time out, not only cheap, but also easy to save, still perhaps can play word of mouth effect. And for this reason that oral liquid is through this outpouring of small advertising and open the rural market.
  3.车贴广告。将产品广告张贴在县乡公交车以及客运摩托三轮、铺货车上等,也能够起到流动广告之效果。
  3. The car ads. Will be posted on the counties and townships product advertising bus and passenger van fine motor tricycle, shop, also can have the effect of mobile advertising.
  4.其他媒体:比如印有广告的文化衫、乡镇小广播、店面门头、集市宣传栏等,也是农村推广宣传的较好方式。
  4. Other media, such as t-shirts emblazoned with advertising, township and village grapevine, shop front door head, the market publicity column, etc, is the good way that rural promotion.
  我公司致力于为用户提供值得信赖的优良产品。我们期待与您建立长期的战略合作关系,为您提供优良的质量和完善的服务体系。
  My company is committed to provide users with reliable products of excellence. We look forward to working with you to establish long-term strategic cooperative relations, to provide you with excellent quality and perfect service system.
上一篇:山东墙体广告的样稿如何设计才能达到佳效果
下一篇:户外广告牌的新发展
XML 地图 | Sitemap 地图