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来源:  日期:1970-01-01

  户外墙体广告兼有墙体广告和一般户外喷绘广告,具有较强的吸引力,注目率更高。19世纪初户外墙体被商家用来张贴广告,如今更成为繁华都市不可或缺的户外广告载体。随着人们对广告理念和形式的探索和实践,户外墙体广告制作方式与灯箱制作等制作服务一样,更趋向于化。山东墙体广告的制作需要注意什么:
  Outdoor wall advertising has a wall advertising and general outdoor painting advertising, which has a strong attraction and a higher profile. In the early 19th century, the outdoor walls were used by merchants to post advertising and are now the indispensable outdoor advertising vehicles in prosperous cities. With the people's exploration and practice of advertising ideas and forms, the outdoor wall advertisement is made in the same way as the making of the light box, which tends to be more specialized. What to pay attention to:
  1.与路政、城管部门联系,得到有关路边墙体广告的发布要求,进行统筹策划,实施短平快战术。
  To communicate with the department of roads and the chengguan department and get the requirements for advertising on roadside walls, plan and implement the short and fast tactics.
  2.改变路边墙体广告的粗放、低档的涂料施工形式,采用其他更加醒目、美观的有创意性的先进形式。
  Change the rough and low grade paint construction of Wall Street advertisement, adopt other more eye-catching, beautiful creative forms.
  3.充分发挥出路边墙体广告的全天候展示效应,消除夜间盲区。改变思路,根据市场开拓、巩固、发展的实际。加以人文理念,进行必要的空间、密度、形式等统筹策划。
  Make full use of the all-weather display effect of Wall Street advertising and eliminate night blindness. Change the thought, according to market development, consolidation, development of actual. To carry out the idea of humanism, carry out the necessary space, density, form, etc.
  4.与广告发布者的整体发布目的、理念和广告档次、品位等进行优化组合,充分考虑环境问题,使环境与广告有机地、和谐地结合,提高对受众视觉的冲击度和心理的亲和度。
  4. And the whole of advertisement publishers advertise purpose, concept and class and grade optimization combination, give full consideration to the environment problem, make the environment combined with advertising organically, harmony, improve the degree of the impact on the audience's visual and psychological affinity.
  5.改变流行的“大扫描“思路,实施路边墙体广告的精品定位战略。因为大型精品墙体广告容易引起道路流动受众的注意而提高对所推介产品的认知度和期望值。期望是一种隐性存在状态,具有一定的模糊性,大型精品路边墙体广告,可以使期望的模糊性变得清晰。
  Change the popular "big scan" idea, implement the boutique positioning strategy of Wall Street advertisement. Because the big high-quality wall advertisement is easy to attract the attention of the road flow audience and raise the awareness and expectation of the product to be promoted. Expectation is a kind of recessive existence state, has certain ambiguity, the big high-quality goods roadside wall advertisement, can make the expectation ambiguity become clear.
  公司多年来一直致力于研发、生产,拥有的研发能力,凭良好的业务信誉和产品质量赢得了众多客户的信任。
  Company over the years has been committed to research and development, production, world-class research and development ability, with good business reputation and the quality of products won the trust of many customers.
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