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来源:  日期:1970-01-01

  墙体广告对比传统广告的优势:
  Wall ads compare the advantages of traditional advertising:
  一、墙体广告的千人成本低,通达率高。一般报纸广告的千人成本为50—120元/CPM,电视广告的千人成本为150—280元/CPM,但墙体广告的千人成本却为5—10元/CPM。高速公路、国道、省道、热闹的乡镇集市人流量非常多,墙体广告一般都能给人一定程度的记忆。
  The cost of a wall advertisement is low, and the rate of accessibility is high. The cost of a regular newspaper AD is 50 to 120 yuan per CPM, and the cost of a TV AD is 150-280 yuan per CPM, but the cost of a wall AD is 5 to 10 yuan per CPM. The highway, the national highway, the provincial highway, the busy town market traffic is very much, the wall advertisement generally can give a person a certain level of memory.
  二、墙体广告天天见,具有较强的强制性。墙体广告已成为农村一道亮丽的风景,有较强的视觉冲击力,更不用说位于省道、国道等交通要塞了。这些特点是传统媒介无法比拟的。
  The wall advertisement everyday see, have stronger compulsion. The wall advertisement has become a beautiful scenery in the countryside, has the stronger visual impact, not to mention in the provincial highway, the national highway and so on. These characteristics are unmatched by traditional media.
  三、墙体广告位于道路旁是免费展示给受众的,而报纸、电视等媒介受众必须经过购买才能看到广告。这一点对于受众来说,墙体广告更容易接触到。
  3, the wall advertisement is located in the road is free to show to the audience, and the media audience such as newspaper, TV must be bought to be able to see advertisement. For the audience, wall ads are easier to reach.
  四、墙体广告制作费用较低。无论是报纸还是电视,其广告制作的费用都较高,特别是电视广告的制作。对于广告主来说,墙体广告是比较理想的选择。
  The cost of advertisement of wall wall is lower. The cost of advertising, whether newspapers or television, is higher, especially for television advertising. For advertisers, wall ads are an ideal choice.
  五、墙体广告内容简单明晰,能让受众在短的时间内获得有价值的信息。但是电视广告和报纸广告更注重于广告表达的艺术性,导致广告主题模糊,致使受众无法在短时间内获得有价值的信息。
  The contents of the wall ads are simple and clear, so that the audience can obtain the most valuable information in the shortest time. But television commercials and newspaper ads focused more on advertising expression of art, lead to fuzzy advertising themes, the audience can't get the valuable information in a short period of time.
  六、墙体广告重复率高。根据广告主的投放要求,墙体广告一般一个区域内会大量投放统一制定的墙体广告。高重复率增加了受众的广告记忆,利于消费者购买行为的达成。
  The wall advertisement repetition rate is high. According to the advertiser's requirement, the wall advertisement in general will be widely used in the wall advertisement. The high repetition rate increases the audience's advertising memory and facilitates the purchase of consumer behavior.
  我公司以其高品质的产品、稳定可靠的质量、合理公正的价格、周到的服务赢得了广大客户的高度认可。我们期待您的到来!
  Our company with its high quality products, stable and reliable quality, reasonable and fair price, professional and considerate service wins the high recognition of our customers. We look forward to your coming!
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