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来源:  日期:1970-01-01

墙体广告具有形式简单、成本低廉、针对性强、便于操作、保持时间长、传播范围广等优点,但在调查中,我们发现,墙体广告在设计、发布的过程中,还存在着一些不尽如人意的地方。
Wall advertising has a simple form, low cost, strong pertinence, convenient operation, long retention time, the spread of a wide range of advantages, but in the survey, we found that the wall advertising during the design and release, there are still some unsatisfactory places.
精准传播是这个时代的发展趋势,也是广告主日益重视的理念。而由于墙体广告自身的特点,使广告主在投放之后的监测工作难度加大。
Accurate dissemination is the development trend of this era, but also the importance of advertising Sunday value. Because of the characteristics of the wall advertisement, it is difficult to monitor the advertisers after they are put in.
对于资源分散的三、四级市场,如何进行媒介属性量化分析和传播效果量化评估,这是广告主重点思考的问题。
For the dispersed three or four grade market, how to do quantitative analysis of media attributes and quantify the effectiveness of communication evaluation is the main concern of advertisers.
墙体广告的效果好坏,关键在于该广告项目的执行。强大的“执行力”才是墙体广告企业的核心竞争力。
The key to the effectiveness of wall advertising lies in the implementation of the advertising project. Strong "executive power" is the core competitiveness of wall advertising enterprises.
当然,执行力并不是简单的“去执行”,而是通过科学的方法、手段,达到按时、保质、保量完成任务的目的。
Of course, the executive power is not simply "to carry out", but through scientific methods and means to achieve the purpose of timely, quality and quantity to complete the task.
在进度控制方面,对每个工程队每天完成的数量进行及时统计,实行“零报告制度”,及时对工程进度进行跟踪,一经发现问题,“时间”启动应急预案;同时,在工程队每天完成定额工作量的基础上,又规定了每天的大工作限额,以确保工程质量。制作完成后的墙体广告档案管理和后期维护也是非常重视的细节。细节,是墙体广告执行效果的重要保证。
Progress in control, timely statistics on the number of each project team every day, the implementation of "zero reporting system, timely tracking the progress of the project, once discovered," the first time to start the emergency plan "; at the same time, complete the basic quota amount of work in the project team every day, and the provisions of the daily maximum work quota, to ensure the engineering quality. After the completion of the wall advertising, file management and post maintenance is also very much attention to detail. Detail is an important guarantee for the effectiveness of wall advertising.
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