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来源:  日期:1970-01-01

  山东墙体广告作为区别于大众媒体的广告形式,有很多特殊性,其投放策略也大有不同。

  Wall advertising, as a form of advertising that differs from the mass media, has many particularities and its delivery strategies vary widely.

  虽然经历了几十年的发展,但总体而言,墙体广告行业仍处于鱼龙混杂的发展局面,不同的服务商在广告制作以及后期服务上差距是非常大的。因此,在服务商的选择上一定要把好关。

  Although experienced decades of development, but in general, the wall advertising industry is still in the development of mixed cohabitation situation, different service providers in advertising production and post service gap is very large. Therefore, in the choice of service providers, we must make good pass.

  要看其曾经合作过的案例,第二要看其后期服务是否完善。例如像大印传播这样的大服务商会为每一个项目建立电子档案,并定期巡查维护,并承诺如有质量问题5个工作日内免费修复,发布期顺延。

  First, we should look at the cases we have worked with. Second, we should see whether the latter services are perfect. Such as printing dissemination of such services for the establishment of chamber of Commerce of each project of electronic files, and regular inspection and maintenance, and promised if the quality of free repair within 5 working days, extended release period.
山东喷绘膜广告价格

  墙体广告的投放通常是与渠道拓展和营销活动协同作战的,所以必须保证投放区域不能偏离目标市场。

  Wall advertising is usually carried out in cooperation with channel expansion and marketing activities, so it is imperative to ensure that the delivery area can not deviate from the target market.

  简单易懂,形式创新。墙体广告多分布于路边,在行驶过程中,人读取信息的时间是非常短暂的,一个墙体广告如果在3秒之内不能有效传达主要信息,通常就失败了。

  Easy to understand, formal innovation. Wall advertisements are mostly distributed on the roadside. In the process of driving, people read information very short. If a wall advertisement fails to convey the main information effectively within 3 seconds, it usually fails.

  因此,墙体广告的内容一定要简单易懂,同时在形式上有所创新,要达到让人眼前一亮的效果,只有这样才能从遍布城乡的墙体广告中跳脱出来。

  Therefore, the content of wall advertising must be simple and easy to understand, and at the same time, in the form of innovation, to achieve the immediate effect, only in this way can be removed from the wall advertising in urban and rural areas.

  创新媒介组合形式。墙体广告是媒介放大器,作为线下的流量载体,与不同的线上媒体组合可以起到裂变效应。

  Innovative media mix form. Wall advertising is a media amplifier, which acts as a carrier under the line, and can be combined with different online media to play a fission effect.

  符合自身品牌的理念和市场定位,这一点非常重要,也是在投放之前首先要考虑清楚的。因为墙体广告的地域特殊性(三到六线城市和农村).

  In line with their own brand concept and market positioning, this is very important, but also before the launch of the first to consider clearly. Because of the geographical characteristics of wall advertising (three to six lines, cities and rural areas)

  山东墙体广告拥有严谨的工作态度,熟练的工作技能,将确保任务准确、的完成。

  Shandong wall advertising has a rigorous work attitude, skilled work skills, will ensure that the task is accurate and efficient completion.

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