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来源:  日期:1970-01-01

  山东喷绘膜广告的受众对于明码标价的广告语感兴趣。这可能跟农民注重实际,注重利益承诺的特点有关。

  The audiences of rural wall advertisement are interested in the advertisement sense of language. This may be related to the peasants' attention to reality and the commitment to benefit.

  目前国内墙体广告的表现形式大体分为两种,为常见的是纯文字形式,其次为图文结合,图为企业或产品标志,如壳牌农机润滑油的墙体广告中贝壳标志占据显著位置,标志下方配有产品名称。

  The current form of domestic wall advertising can be divided into two kinds, the most common is the text form, followed by graphic combination and figure for the enterprise or product logo, such as Shell agricultural machinery lubricants shell wall advertising signs occupy a prominent position, with the product name below the mark.

  由于村庄在地理划分上相对较小,在村庄有限的空间内做墙体广告不仅有较高的接触率,而且有较高的接触频次。聚集在村口路边闲聊是农民传统的消遣活动。况且,公路两旁的墙体广告还会成为旅客观看的目标,这在一定程度上扩大了墙体广告的接触范围。
喷绘膜广告

  Because the village is relatively small in geographical division, the wall advertisement in the limited space of the village has not only higher contact rate, but also higher contact frequency. Chatting on the roadside at the entrance to the village is a traditional pastime for farmers. In addition, the wall advertisement on both sides of the road will become the goal of the visitors, which to a certain extent expanded the scope of the wall advertising.

  许多品牌在做墙体广告的时候对广告语进行了本土化创作,移动和联通结合农村居民的喜好,进行口语化制作,语言通俗,品牌特点突出。太太乐鸡精的电视广告口号“高品质,好滋味”改成“只要五分钱,鲜美一整天”,以朴实化的言语突出产品物美价廉的特点。

  Many brands in the wall advertising, advertising language localization creation, mobile and Unicom, combined with the preferences of rural residents, oral production, language popular, brand features prominent. The TV advertising slogan "totole chicken quality, good taste" to "only five cents a day, delicious", highlight the characteristics of speech of the simple products with high quality and inexpensive.

  我们对调查的53块墙体广告进行了内容分析,发现地方性服务产品多,占被调查广告的22.6%,其次是生产资料和交通工具类产品。由此不难看出,墙体广告具有较强的针对性。

  We carried out the content analysis of the 53 wall advertisements, and found that the local service products were the most, accounting for 22.6% of the surveyed advertisements, followed by the means of production and transport products. Therefore, it is easy to see that the wall advertisement has strong pertinence.

  本文由山东喷绘膜广告友情奉献.更多有关的知识请点击:/我们将用先进的技术.真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

  In this paper, by the Shandong friendship printing film advertising dedication. More related knowledge: Please click / we will use the most advanced technology. The most sincere attitude, to provide you with the most comprehensive service. More related knowledge and we will continue to offer. Please look forward to.

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