服务热线:400-6688-603

来源:  日期:1970-01-01

  通过运用农村墙体广告来开拓农村市场,从表面上看,可能若干个小型农村市场的需求是一定的,甚至是很小的,但是基于低成本的营销优势,当我们把这些数量庞大的“碎片化”小型农村市场的需求聚合起来时,这条需求的“长尾”就会越来越长,这种聚合的效应就会越来越大,因而能给企业带来的利润也越大。

  To develop the rural market through the use of rural wall advertising, on the surface, may be a small number of rural market demand is certain, even very small, but marketing advantage based on low cost, when we put the huge number of "fragmentation" of small rural market demand together, this demand the "long tail" will be more and more long, the polymerization effect will be more and more big, so enterprises can bring greater profits.

 山东喷绘膜广告通过对农村墙体广告的使用,企业能够有效的进行产品与品牌的宣称。在国家新农村建设政策的惠顾下,农民收入越来越高,农村越来越富有,农村市场的潜力不可估量。

  Through the use of rural wall advertising, enterprises can effectively product and brand claims. Under the patronage of the new rural construction policy, the income of farmers is higher and higher, the rural areas are becoming richer and richer, and the potential of rural markets is immeasurable.

  而自古以来,开拓一个新市场,广告总是市场营销策略的步,但是由于整个农村媒体环境的落后,以及农村大众难以接受过于复杂的广告形式,电视、广播、报纸、杂志等传统广告媒体以及以互联网为代表的新型广告媒体都不符合农村广告投放的实际情况,因而,作为一种典型的在农村存活了很久、高覆盖率的农村墙体广告就成为了企业的佳传播利器,通过对其科学合理的使用,企业能够有效的进行产品信息的宣称、品牌形象的塑造,从而有效的开拓农村市场。

  But since ancient times, open up a new market, the first step is always advertising marketing strategy, but because the rural media environment is backward, and the rural masses to accept too complex forms of advertising, television, radio, newspapers, magazines and other traditional advertising media and the Internet as the representative of the new advertising media are not consistent with the actual situation. The advertising which, as a typical rural living in rural wall advertising for a long time, high coverage has become the best communication tool for enterprises, through the use of scientific and reasonable enterprise can make a claim, brand image of the product information effectively, so as to effectively develop the rural market.
山东喷绘膜广告价格

  能够有效的降低企业的营销成本。在城市,由于媒体资源的稀缺性,媒体频道、频率,报纸、杂志版面以及户外广告位的有限性,必然形成企业对媒体资源的争夺,再加上高额的广告费用,导致广告投入成本不断提升,从而不断增加企业的整体营销成本。

  Can effectively reduce the enterprise's marketing costs. In the city, due to the scarcity of media resources, media channel, frequency, newspaper, magazine layout and outdoor advertising is limited, must form the competition for media resources, coupled with the high cost of advertising, resulting in advertising costs rising, thereby increasing the overall cost of marketing.

  边缘”与“中心”的市场整合。在传统的市场营销策略中,企业奉行传统的“二八定律”,坚信那20%的“中心”市场价值,各大企业纷纷把开拓和占有城市市场作为其市场战略目标,而把广阔的农村市场定位为“边缘”市场,因此其市场的整合度单一、低下。随着农村长尾市场的崛起,企业能够整合“边缘”与“中心”两个市场。

  Market integration of "edge" and "center". In the traditional marketing strategy, enterprises pursue the traditional "28 law", 20% believe that the "center" of the market value, the enterprises have to develop and occupy the city market as its marketing strategy, and the vast rural market positioning for the "edge" market, therefore, the integration of the single market is low the. With the rise of the long tail market in rural areas, enterprises can integrate the two markets: "edge" and "center".

  本文由山东喷绘膜广告为您提供,我们的网站是:/我们将以全心全意的热情为您提供更优质的服务,欢迎您的访问!

  This article by the Shandong inkjet film advertising for you, our website is: /, we will wholeheartedly enthusiasm for you to provide better service, you are welcome to visit!

上一篇:道旗单喷双看和双喷双看的区别
下一篇:互动性极强是墙体广告的特点
XML 地图 | Sitemap 地图