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来源:  日期:1970-01-01

  山东喷绘膜广告对于农民而言,其接触信息的途径相对较少。根据相关调查结果,看电视和听广播成为农民经常的媒介接触活动,接触率分别为90.3%和64.6%,而报纸的接触率低,仅为6.4%。也就是说,大众传媒中只有电视和广播是农民经常接触的广告媒介。

  For farmers, there is relatively little access to information. According to the results of the survey, watching television and listening to radio became the most frequent media contact among farmers, with exposure rates of 90.3% and 64.6% respectively, while newspapers had the lowest rate of contact, only 6.4%. That is to say, only television and radio are the advertising media that farmers often come into contact with.

  而身边的户外媒体,除了墙体广告,别无选择。因此,作为媒介组合的重要组成部分,墙体广告在农村广袤的土地上便有了大显身手的机会。从广告效果层级来看,墙体广告主要到达知晓层面,但将墙体与电视等其他媒介联合使用,却可以产生媒介组合的增效效应。

  And outside the outdoor media, in addition to wall advertising, there is no choice. Therefore, as an important component of the media mix, wall advertising has the opportunity to display its talents in the vast rural areas. From the perspective of advertising effectiveness, wall advertising mainly comes to the level of awareness, but the combination of wall and television and other media can produce synergistic effect of media combination.

  就目前农村媒介市场而言,电视广告播出费用偏高,企业的聪明做法是利用电视媒介确立信誉和知名度,再利用便宜的二级媒介巩固形象,增强受众记忆度。
山东喷绘膜广告制作

  The current rural media market, the television broadcast advertising cost is high, the smart approach is the use of television media to establish credibility and visibility, and then use cheap two media to consolidate the image, enhance the memory of the audience.

  在农村市场,墙体属于性价比比较理想的二级媒介,适于作为广告活动的辅助媒介。墙体广告的价格取决于:

  In the rural market, the wall belongs to the two media of better cost performance, and is suitable as an auxiliary medium for advertising activities. The price of wall advertising depends on:

  (1)墙体广告高度:高墙广告价格高于低墙广告价格

  (1) wall advertising height: high wall advertising prices higher than the low wall advertising prices;

  (2)墙体广告数量:广告数量多则价格相对便宜

  (2) the number of wall advertising: advertising quantity is more, then the price is relatively cheap

  (3)墙体广告颜色:红底色广告价格高于蓝底色广告价格高于白底色广告价格

  (3) color of wall advertisement: red background advertisement price is higher than blue background; advertising price is higher than white background advertisement price

  (4)墙体广告用料:乳胶漆广告价格高于油漆广告价格高于涂料广告价格

  (4) wall advertising materials: latex paint advertising prices higher than the paint, advertising prices higher than the paint advertising prices

  (5)墙体广告密度:在同一个县市(省份)广告越多价格越优

  (5) wall advertising density: in the same county (province), the more advertising, the better the price

  (6)墙体广告资源:广告资源丰富则价格低(山区价格高于平原价格)

  (6) wall advertising resources: advertising resources are rich, the price is low (mountain price is higher than plain price)

  您或许想要了解:山西墙体广告有限天地大有作为

  You may want to know: Shanxi wall advertising limited world

  墙体广告是以墙面为媒体,把企业的宣传文字或图片绘制在墙面上的一种广告形式

  Wall advertising is a form of advertising that uses walls as media and draws text or pictures of the enterprise on the wall

  以上便是山东喷绘膜广告今天的分享,您还满意吗,欢迎关注我们的网站:/并且关注我们的产品,我们将为您提供优良的产品,衷心的愿与您建立合作关系。

  The above is the Shandong printing film advertising share today, you still satisfied with it, welcome to our website: / and pay attention to our products, we will provide you with excellent products, sincerely wish to establish business relationship with you.

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