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来源:  日期:1970-01-01

  计划性成功的户外墙体广告 必须同其他广告一样有其严密的计划。山东墙体广告设计者没有一定的目标和广告战略,广告设计便失去了指导方向。所以设计者在进行广告创意时,首先要进行一番市场调查、分析、预测的活动,在此基础上制定出广告的图形、语言、色彩、对象、宣传层面和营销战略。

  Planning successful outdoor wall advertising must be as closely planned as other advertising. Advertising designers do not have certain goals and advertising strategies, advertising design will lose the direction of guidance. East sanhuan Changhong bridge outdoor advertising, so designers in the creative, first of all to make a market investigation, analysis and forecasting activities, on the basis of the development of the advertising language, graphics, color, objects, the propaganda level and marketing strategy.

  独特性户外墙体广告的对象是动态中的行人,行人通过可视的广告形象来接受商品信息,所以户外墙体广告10米以外的距离,看高于头部5米的物体比较方便。所以说,设计的步要根据距离、视角、环境三因素来确定广告的位置、大小。

  The object of the unique outdoor wall advertisement is pedestrian dynamics in the pedestrian through the visual image of advertising to accept goods information, so the outdoor wall advertisement with a distance of 10 meters away, 5 meters above the head to see objects more convenient. Therefore, the design of the first step should be based on distance, perspective, environment, three factors to determine the location and size of advertising.

  常见的户外墙体广告 一般为长方形、方形,我们在设计时要根据具体环境而定,使户外广告外形与背景协调,产生视觉美感。形状不必强求统一,可以多样化,大小也应根据实际空间的大小与环境情况而定。如意大利的路牌不是很大,与其古老的街道相统一,十分协调。
山东墙体广告生产厂家

  Common outdoor wall advertising is generally rectangular, square, we should design in accordance with specific circumstances, so that outdoor advertising shape and background coordination, resulting in visual beauty. The shape does not need to be unified. It can be varied, and the size should be determined according to the size of the actual space and the environment. Such as Italy road signs are not very large, and its ancient streets unified, very coordinated.

  简洁性是户外墙体广告设计中的一个重要原则,整个画面乃至整个设施都应尽可能简洁,设计时要独具匠心,始终坚持在少而精的原则下去冥思苦想,力图给观众留有充分的想象余地。要知道消费者对广告宣传的注意值与画面上信息量的多少成反比。

  Simplicity is the outdoor wall advertisement design is an important principle, the whole picture and the whole facility should be as simple as possible, the design must have great originality, always adhere to the principle of concise down thought, trying to give audience leave enough room for imagination. You know, the consumer's attention to advertising is inversely proportional to the amount of information on the screen.

  图形一般应放在视觉中心位置,这样能有效地抓住观者视线,引导他们进一步阅读广告文案,激发共鸣。除了图形设计以外,还要配以生动的文案设计,这样才能体现出户外墙体广告(主题语)醒目地提醒受众,再附上简短有力的几句随文说明即可。

  Graphics should be placed in the visual center position, so that they can effectively capture the viewer's line of sight, guide them to further read the ad copy, and stimulate resonance. In addition to graphic design, but also with a vivid copy design, so as to reflect the outdoor wall advertising (Theme), eye-catching reminder of the audience, and then attach a short, powerful, a few words can explain.

  本文由山东墙体广告为您提供,我们的网站是:/我们将以全心全意的热情为您提供更优质的服务,欢迎您的访问!

  This article by the Shandong wall advertisement provides for you, our website is: /, we will wholeheartedly wholeheartedly provide the higher quality service for you, welcome you to visit!

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