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来源:  日期:1970-01-01

  1.较高的接触率。

  1. higher contact rate.

  在所有的受访者中,除不识字的村民外,其他受访者均表示见到过墙体广告。而在接受问卷调查的文盲农民中,有67%的人会问其他人墙体广告所写的内容。因此,不了解墙体广告宣传内容的村民所占的比重相当小。

  Of all respondents, except for illiterate villagers, other respondents said they had seen wall advertising. Of the illiterate farmers surveyed, 67% asked other people about what they wrote about wall advertising. As a result, the proportion of villagers who do not understand the content of wall advertising is relatively small.
山东喷绘膜广告哪家好

  由广告于墙体广告的传播效果村庄在地理划分上相对较小,在村庄有限的空间内做墙体广告不仅有较高的接触率,而且有较高的接触频次。聚集在村口路边闲聊是农民传统的消遣活动。况且,公路两旁的墙体广告还会成为旅客观看的目标,这在一定程度上扩大了墙体广告的接触范围。

  From the effect of advertising on wall advertising, the village is relatively smaller in geographical division, and the wall advertising in the limited space of the village has not only higher contact rate, but also higher contact frequency. Chatting on the roadside at the entrance to the village is a traditional pastime for farmers. In addition, the wall advertisement on both sides of the road will become the goal of the visitors, which to a certain extent expanded the scope of the wall advertising.

  2.单纯的发布环境。

  2. pure publishing environment.

  一面墙只发布一个墙体广告,广告环境单纯,干扰度小。相对于电视广告和广播广告连珠炮似的轰炸、印刷媒介多种产品广告的罗列,墙体广告的干扰度很小。这对于墙体广告的传播十分有利。

  Only one wall advertisement is released on one wall. The advertising environment is simple and the interference is small. Relative to the list of TV ads and radio ads bombarding you, print media advertising products, advertising wall interference is very small. This is conducive to the spread of wall advertising.

  3.较强的针对性。

  3. strong pertinence.

  我们对调查的53块墙体广告进行了内容分析,发现地方性服务产品多,占被调查广告的22.6%,其次是生产资料和交通工具类产品。由此不难看出,墙体广告具有较强的针对性,发布内容往往是与村民生产、生活密切相关的产品;并且墙体广告作为农村少有的户外媒体,还与广告主的货物铺陈紧密相连,具有与现场销售互动的作用。

  We carried out the content analysis of the 53 wall advertisements, and found that the local service products were the most, accounting for 22.6% of the surveyed advertisements, followed by the means of production and transport products. It is not difficult to see that the wall advertising has strong pertinence, the publication is often closely related with the villagers' production and living products; and rural wall advertising as a rare outdoor media, but also closely linked with the juxtaposition of advertisers goods, with interactive sales and field effect.

  4.较为理想的回忆度。

  4., the more ideal recall.

  受访者中36%的人能够回忆起一些墙体广告的内容,64%的人则不记得。对农民能够有所回忆的广告进行分析,发现这些广告多采用电视与墙体广告相配合的媒介组合形式,并且广告内容重点突出。

  36% of respondents were able to recall some wall ads, and 64% didn't remember. The analysis of advertisements that farmers can recall reveals that these advertisements adopt a combination of television and wall advertising, and the advertising content is highlighted.

  5.注重利益承诺的广告语具有较强的吸引力。

  5. advertising language which emphasizes interest commitment has strong attraction.

  我们对受访者提供了三种不同类型的广告语,询问哪种类型更使其动心,结果显示,村民对于明码标价的广告语更感兴趣。由此可见,农民注重实际,墙体广告适合利益承诺。

  We offer three different types of advertising language to the interviewees, asking which type is more interesting, and the result shows that the villagers are more interested in the advertised language. Thus, farmers pay attention to the actual, wall advertising for the interests of commitment.

  本文由山东喷绘膜广告为您提供,我们的网站是:/我们将以全心全意的热情为您提供更优质的服务,欢迎您的访问!

  This article by the Shandong inkjet film advertising for you, our website is: /, we will wholeheartedly enthusiasm for you to provide better service, you are welcome to visit!

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