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来源:  日期:1970-01-01

  农民消费意识落伍,缺乏品牌消费意识。品牌永远是广告的主角,广告的终目的也是要在消费者心中确立自己的位置。

  Farmers' consumption consciousness is outdated and lack of brand consumption consciousness. Brand is always the protagonist of advertising, the ultimate goal of advertising is to establish their own position in the minds of consumers.

  让营销专家们头疼的是似乎价格决定了农民的一切消费行为,在他们眼中,品牌是模糊的、微不足道的、没有区别的。

  What makes marketing experts have a headache is that prices determine all the consumer behaviors of farmers. In their eyes, brands are vague, insignificant, and indistinguishable.

  农村一直被视做城市的下游市场,那些在城市里已经“退温”的,甚至被淘汰的商品,如果移到农村十分有可能重新焕发活力,形成二次热销的浪潮,这实际上就推迟了商品退出市场的时间,延长了商品的生命周期,使商家不必增加开发成本就能掘到“第二桶金”。

  The countryside has been regarded as the downstream market of the city, those in the city have been "temperature", or even be eliminated if the goods are very likely to move to rural rejuvenated, the formation of two hot wave, which in fact it delayed the goods out of the market, extend the product life cycle. The merchants do not have to increase development costs can be dug into the second pot of gold".
山东喷绘膜广告价格

  但农村和城市、农民和市民有着很大的不同,对城市和市民十分有效的广告手段,被移植到农村却很有可能患上“水土不服”。现阶段,广告的威力在农村受阻可以归结为以下几个主要原因:

  But the rural and urban, farmers and citizens are very different, the city and the public is very effective means of advertising, was transplanted to the countryside, but it is likely to suffer from "acclimatized."". At this stage, the power of advertising in rural areas can be attributed to the following main reasons:

  销售渠道极端不成熟,商业模式单一。城市里商业资本发达,已经初步具备了一套完整的商业体系,从大型购物中心到商场、超市、连锁店、专卖店、特色店、便利店、零售点各种满足不同需求的商业模式应有尽有,而农村只有小型的零售店和零散的集贸市场,甚至以物易物的情况还时有发生。毫无疑问,不发达的销售渠道增加了广告推广的成本和难度。

  The sales channels are extremely immature and the business model is single. City commercial capital is developed, already have a complete set of business systems, from shopping malls to shopping malls, supermarkets, chain stores, specialty stores, convenience stores and retail all kinds of business models to meet the different needs of everything, and only small rural retail stores and fragmented markets, even in barter situation also occurred. There is no doubt that the underdeveloped marketing channels have increased the cost and difficulty of advertising.

  我国的城市化进程直接导致了媒介资源向城市的集中,电视有都市频道,报纸有都市报纸,而面向农村的电视节目和报纸却极其有限。

  China's urbanization process directly leads to the concentration of media resources to the city, television has urban channels, newspapers have urban newspapers, while rural oriented TV programs and newspapers are extremely limited.

  加上农民的文化水平远远低于城市居民,文化素养较低导致媒介阅听能力较差,因此他们没有像城市居民那样形成媒介消费意识和固定的媒介接触习惯,这样就造成了农村消息闭塞,广告信息流通不畅的局面。

  On the cultural level of farmers is far lower than that of city residents, culture media resulted in lower reading ability is poor, so they did not like the city dwellers into the media consumer awareness and fixed media habits, thus causing the rural information advertising information flow situation of poor.

  以上便是山东喷绘膜广告今天的分享,您还满意吗,欢迎关注我们的网站:/并且关注我们的产品,我们将为您提供优良的产品,衷心的愿与您建立合作关系。

  The above is the Shandong printing film advertising share today, you still satisfied with it, welcome to our website: / and pay attention to our products, we will provide you with excellent products, sincerely wish to establish business relationship with you.

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