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来源:  日期:1970-01-01

  墙体广告分布在国道、省道、铁路、高速公路的显要位置,不仅对农村而且对整个市场的布局、销售、宣传起着重要作用。

  The wall advertisement distributes in the National Road, the provincial road, the railroad, the highway prominent position, not only to the countryside, but also to the entire market layout, the sale, the propaganda plays the vital role.

  墙体广告的化,使它已经完全摆脱了“刷墙”“标语”的概念。讲究设计,讲究艺术。色调与设计符合企业宣传的要求,与企业形象一致,是树立企业形象的重要一环。

  Wall advertising professional, so that it is completely out of "whitewashing" "slogan" concept. Pay attention to design, pay attention to art. Tone and design conform to the requirements of enterprise publicity, consistent with the corporate image, is an important part of the establishment of corporate image.

  墙体广告发布,一定要带来销售的增长,广告的投入一定要有现实的回报。质量差的广告对广告的销售带来负面影响,损害了企业的产品形象,这是广大广告主应该避免的。仔细分析一下,劣质广告的产生原因有以下几个方面

  Wall advertising release, must bring sales growth, advertising investment must have realistic returns. The poor quality advertisement brings negative influence to the sale of advertisement, and damages the product image of the enterprise. This is what advertisers should avoid. A careful analysis of the causes of poor quality, advertising is as follows

  一、广告制作单位的原因:

  First, the reasons for advertising production units:

  1) 运作成熟的企业在地级以 上的城市都有固定的广告代理公司,由于墙体广告的特殊性,这些代理公司一般不是的墙体广告公司;

  1) mature enterprises in prefecture level cities have fixed
advertising agency, because of the particularity of wall advertising, these agents are generally not professional wall advertising companies;

  (2) 企业在选择广告公司时,一般多方打听,后选定价格低的,一般不会考察他们制作墙体广告的历史长短、程度;
山东墙体广告多少钱

  (2) when enterprises choose advertising companies, they usually make inquiries, and finally choose the lowest price. They will not inspect the historical length and professional level of their wall advertising;

  (3) 招标:很多企业决策墙体广告形式时选择墙体广告公司采用招标方式。墙体广告有其特殊性,很多夺标方将业务“低价得标”后,想办法压低成本或者转包;

  (3) bidding: many enterprises choose wall advertising form when they choose wall advertising form. Wall advertising has its particularity, many business side will win "low bid", trying to hold down costs or subcontract;

  二、广告主的原因:

  Two, advertisers reasons:

  (1)认识上的误区:认为就是在墙上写几个字,能刷上去就行了;

  (1) misunderstanding of understanding: think that is to write a few words on the wall, you can brush up on the line;

  (2)为求低价,直接找广告公司的施工队,这样造成以下不利:

  (2) looking for the construction team of the advertising company directly for low price, resulting in the following disadvantages:

  a他们只会施工,不会设计,做上去不协调;

  A they will not make up the design, construction, coordination;

  (3)墙体广告是广告形式之一,所以投放广告也给墙体广告按排一些预算;但没有质量要求和具体的实施方案;

  (3) the wall advertisement is one of the forms of advertisement, so the advertisement is put out according to the budget of the wall advertisement; but there is no quality requirement and specific implementation plan;

  (4)同类企业投放了墙体广告,本企业不投就缺之一种竟争手段。所以也投放一点,安排预算后,不去检查广告的实施情况,更不会去管广告的质量好坏.

  (4) the same kind of enterprises put wall advertising, the enterprise does not vote is one of the means of competition. So also put a little bit, after arranging the budget, not to check the implementation of advertising, not to manage the quality of advertising

  本文的精彩内容来自山东墙体广告详细内容请点击我们的官方网站:/谢谢您的到来!

  The wonderful content of this article comes from the details of wall advertising in Shandong. Please click on our official website: / thank you for coming!

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