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来源:  日期:1970-01-01

  从广告效果层级来看,墙体广告主要到达知晓层面,但将墙体与电视等其他媒体联合使用,却可以产生媒介组合的增效效应。就目前农村媒介市场而言,电视广告播出费用偏高,企业的聪明做法是利用电视媒介确立信誉和知名度,再利用便宜的二级媒介巩固形象,增强受众记忆度。

  From the level of advertising effect, wall advertising mainly reaches the level of knowing, but the joint use of walls and other media such as television can produce synergistic effect of media combination. In the current rural media market, the cost of TV advertising is high. The smart practice of enterprises is to establish credibility and popularity by using TV media, and then use cheap two level media to consolidate the image and enhance the audience's memory.

  对于农民而言,其接触信息的途径相对较少。根据相关调查结果,看电视和听广播成为农民经常的媒介接触活动,接触率分别为90.3%和64.6%,而报纸的接触率低,仅有6.4%。也就是说,大众传媒中只有电视和广播是农民经常接触的广告媒介。
山东墙体广告

  For farmers, their access to information is relatively less. According to the relevant findings, watching TV and listening to radio became the most frequent media contact activity among farmers. The contact rate was 90.3% and 64.6% respectively, while the contact rate of newspapers was the lowest, only 6.4%. That is to say, only television and radio in the mass media are the advertising media that farmers often contact.

  墙体广告比较简单,制作不需要复杂的技术,发布媒体是现成的民房墙面,现在很多地方的媒介费用是需要付费的,但相比较其他广告来讲,费用也是低廉的。在媒体广告刊播价格不断攀升的今天,墙体广告低廉的成本优势成为吸引广告主投放广告的关键。

  Wall advertising is relatively simple, production does not require complex technology, and the distribution media is ready to use private housing walls. Now many media costs are paid, but compared to other advertisements, the cost is also low. In the broadcast media advertising prices rising today, wall advertising low cost advantage has become the key to attract advertisers to advertise.

  在所有的受访者中,除不识字的村民外,其他受访者均表示见到过墙体广告。而在接受问卷调查的文盲农民中,有67%的人会问其他人墙体广告所写的内容。因此,不了解墙体广告宣传内容的村民所占的比重相当小。

  Among all the respondents, except for the illiterate villagers, the other interviewees said they had seen wall ads. Among the illiterate farmers who were surveyed by the questionnaire, 67% were asked to ask other people about the wall advertisements. Therefore, the proportion of villagers who do not understand the advertising content of the wall is rather small.

  由于村庄在地理划分上相对较小,在村庄有限的空间内做墙体广告不仅有较高的接触率,而且有较高的接触频次。聚集在村口路边闲聊是农民传统的消遣活动。况且,公路两旁的墙体广告还会成为旅客观看的目标,这在一定程度上扩大了墙体广告的接触范围。

  Because the village is relatively small in geographical division, the wall advertisement not only has higher contact rate but also has higher contact frequency in the limited village space. Gathering in the mouth of the village to gossip is a traditional pastime for farmers. Moreover, the wall advertising on both sides of the road will be the target of the visitors, which, to a certain extent, has expanded the scope of the wall advertising.

  墙体广告作为农村市场几乎可以算是的广告媒介,对企业开发三至六级市场起到了很好的宣传作用。可以结合企业的具体区域进行有效的宣传。

  As the only advertising medium in the rural market, wall advertising has played a very good publicity role in the development of the three to six level market. It can be combined with the specific areas of the enterprise to carry out effective propaganda.

  本文的精彩内容来自山东墙体广告详细内容请点击我们的官方网站:/谢谢您的到来!

  The wonderful content of this article comes from the detailed content of the Shandong wall advertisement. Please click on our official website: / thank you for your arrival.

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