服务热线:400-6688-603

来源:  日期:1970-01-01

  从广告效果层级来看,墙体广告主要到达知晓层面,但将墙体与电视等其他媒体联合使用,却可以产生媒介组合的增效效应。就目前农村媒介市场而言,电视广告播出费用偏高,企业的聪明做法是利用电视媒介确立信誉和知名度,再利用便宜的二级媒介巩固形象,增强受众记忆度。

  From the level of advertising effect, wall ads mainly reach the level of awareness, but the use of other media, such as the wall and the television, can produce the synergistic effect of the media combination. As far as the current rural media market is concerned, the cost of television advertising is high. The clever practice of the enterprise is to use television media to establish reputation and popularity, and to consolidate the image by using the cheap two media and enhance the memory of the audience.

  对于农民而言,其接触信息的途径相对较少。根据相关调查结果,看电视和听广播成为农民经常的媒介接触活动,接触率分别为90.3%和64.6%,而报纸的接触率低,仅有6.4%。也就是说,大众传媒中只有电视和广播是农民经常接触的广告媒介。而身边的户外媒体,除了墙体广告,别无选择。因此,作为媒介组合的重要组成部分,墙体广告在农村广袤的土地上便有了大显身手的机会。

  For farmers, their access to information is relatively limited. According to the results of the survey, watching TV and listening to radio have become the most frequent media contact activities of farmers. The rate of contact is 90.3% and 64.6% respectively, while the contact rate of newspapers is the lowest, only 6.4%. That is to say, in the mass media, television and radio are the advertising media that farmers often contact. Besides the outdoor media, there is no alternative to wall advertising. Therefore, as an important part of the media combination, wall advertising has the chance to show its talents in the vast rural land.
山东墙体广告

  墙体广告比较简单,制作不需要复杂的技术,发布媒体是现成的民房墙面,现在很多地方的媒介费用是需要付费的,但相比较其他广告来讲,费用也是低廉的。在媒体广告刊播价格不断攀升的今天,墙体广告低廉的成本优势成为吸引广告主投放广告的关键。

  Wall advertising is relatively simple, the production does not need complex technology, the release of the media is a ready-made house wall, and many local media costs are required to pay, but compared to other advertising, the cost is also low. Nowadays, with the rising price of media advertising and broadcasting, the low cost advantage of wall advertising has become the key to attract advertisers to advertise.

  受访者中36%的人能够回忆起一些墙体广告内容,64%的人则不记得。对农民能够有所回忆的广告进行分析,发现这些广告多采用电视与墙体广告相配合的媒介组合形式,并且广告内容重点突出。

  36% of respondents can recall some wall advertising content, 64% of them don't remember. The analysis of the advertisements that the farmers can recall, found that these ads mostly used the combination of television and wall advertising, and the content of the advertisements was highlighted.

  我们会用优良的、贴切的服务,让顾客感受到亲情般的温暖,始终视顾客的安全如己如亲。我们会用自然优势打造产品的独特之处,从而给消费者带来享用产品时独特的心境。

  We will use excellent and proper services to make customers feel the warmth of family and always regard the safety of customers as if they are like relatives. We will use the natural advantages to create the uniqueness of products, so as to give consumers the unique mood when enjoying products.

上一篇:启动喷绘膜广告起到推波助澜的效果
下一篇:墙体广告成为了户外墙体广告的新宠儿
XML 地图 | Sitemap 地图