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来源:  日期:1970-01-01

  墙体广告比较简单,制作不需要复杂的技术。发布媒体是现成的民房墙面,媒介费用几乎可以忽略不计。根据我们走访的广告公司的说法,一般不需要付费,即使付费也非常便宜。在媒体广告刊播价格不断攀升的今天,墙体广告低廉的成本优势成为吸引广告主投放广告的关键。

  Wall advertising is relatively simple, and production requires no complicated technology. The media are available on the walls of public houses. The cost of media is negligible. According to the advertising company we visited, there is no need to pay in general, even if the payment is very cheap. Today, the price of media advertising is rising. The low cost advantage of wall advertising has become the key to attract advertisers to advertise.

  对于农民而言,其接触信息的途径相对较少。根据相关调查结果,看电视和听广播成为农民经常的媒介接触活动,接触率分别为90.3%和64.6%,而报纸的接触率低,仅为6.4%。也就是说,大众传媒中只有电视和广播是农民经常接触的广告媒介。而身边的户外媒体,除了墙体广告,别无选择。

  For farmers, their access to information is relatively small. According to the results of the survey, watching TV and listening to radio have become the most frequent media contact activities of farmers. The rate of contact is 90.3% and 64.6% respectively, while the contact rate of newspapers is the lowest, only 6.4%. That is to say, in the mass media, only television and radio are the advertising media that farmers often contact. Besides the outdoor media, there is no alternative to wall advertising.
山东喷绘膜广告

  因此,作为媒介组合的重要组成部分,墙体广告在农村广袤的土地上便有了大显身手的机会。从广告效果层级来看,墙体广告主要到达知晓层面,但将墙体与电视等其他媒介联合使用,却可以产生媒介组合的增效效应。

  Therefore, as an important part of the media combination, wall advertising has the opportunity to show its talents in the vast rural land. From the level of advertising effect, wall advertising mainly reaches the level of awareness, but the combination of wall and television and other media can produce synergistic effects of the media combination.

  就目前农村媒介市场而言,电视广告播出费用偏高,企业的聪明做法是利用电视媒介确立信誉和知名度,再利用便宜的二级媒介巩固形象,增强受众记忆度。在农村市场,墙体属于性价比比较理想的二级媒介,适于作为广告活动的辅助媒介。

  As far as the current rural media market is concerned, the cost of television advertising is high. The clever practice of the enterprise is to use television media to establish reputation and popularity, and to consolidate the image by using the cheap two media and enhance the memory of the audience. In the rural market, the wall belongs to the two level media which is cost-effective and suitable for advertising activities.

  由于村庄在地理划分上相对较小,在村庄有限的空间内做墙体广告不仅有较高的接触率,而且有较高的接触频次。聚集在村口路边闲聊是农民传统的消遣活动。

  Because of the relatively small geographical division of villages, wall advertising in limited villages has not only a higher contact rate but also a higher frequency of contact. Chatting on the roadside is a traditional pastime for farmers.

  况且,公路两旁的墙体广告还会成为旅客观看的目标墙体,墙体广告的低廉成本这在一定程度上扩大了墙体广告的接触范围。

  Besides, the wall advertising on both sides of the road will be the target wall for the passengers to watch. The low cost of the wall advertisement expands the scope of the wall advertisement to some extent.

  公司全方位服务于客户,以质量上乘、价格合理和完善的售后服务与客户携手奋进,共同发展。质量保证,欢迎咨询洽谈。

  The company serves customers in an all-round way and works together with customers to develop together with quality, reasonable price and perfect after-sales service. Quali

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