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来源:  日期:1970-01-01

  山东墙体广告对于农民而言,其接触信息的途径相对较少。根据相关调查结果,看电视和听广播成为农民经常的媒介接触活动,接触率分别为90.3%和64.6%,而报纸的接触率低,仅有6.4%。也就是说,大众传媒中只有电视和广播是农民经常接触的广告媒介。而身边的户外媒体,除了墙体广告,别无选择。

  Shandong wall advertising for farmers, its access to information is relatively small. According to the results of the survey, watching TV and listening to radio have become the most frequent media contact activities of farmers. The rate of contact is 90.3% and 64.6% respectively, while the contact rate of newspapers is the lowest, only 6.4%. That is to say, in the mass media, only television and radio are the advertising media that farmers often contact. Besides the outdoor media, there is no alternative to wall advertising.

  因此,作为媒介组合的重要组成部分,墙体广告在农村广袤的土地上便有了大显身手的机会。从广告效果层级来看,墙体广告主要到达知晓层面,但将墙体与电视等其他媒体联合使用,却可以产生媒介组合的增效效应。

  Therefore, as an important part of the media combination, wall advertising has the opportunity to show its talents in the vast rural land. From the level of advertising effect, wall ads mainly reach the level of awareness, but the use of other media, such as the wall and the television, can produce the synergistic effect of the media combination.

  就目前农村媒介市场而言,电视广告播出费用偏高,企业的聪明做法是利用电视媒介确立信誉和知名度,再利用便宜的二级媒介巩固形象,增强受众记忆度。在农村市场,墙体属于性价比比较理想的二级媒介,适于作为广告活动的辅助媒介。

  As far as the current rural media market is concerned, the cost of television advertising is high. The clever practice of the enterprise is to use television media to establish reputation and popularity, and to consolidate the image by using the cheap two media and enhance the memory of the audience. In the rural market, the wall belongs to the two level media which is cost-effective and suitable for advertising activities.
山东墙体广告

  墙体广告是以墙面为媒体,把企业的宣传文字或图片绘制在墙面上的一种广告形式,分为政府政策宣传标语(也可看作公益广告)和商业广告两部分,我们在此主要研究商业广告。

  Wall advertising is a form of advertising that uses the wall as the media to draw the propaganda or picture of the enterprise on the wall. It is divided into two parts of the government policy slogan (as well as public service advertising) and commercial advertising.

  墙体广告比较简单,制作不需要复杂的技术,发布媒体是现成的民房墙面,现在很多地方的媒介费用是需要付费的,但相比较其他广告来讲,费用也是低廉的。在媒体广告刊播价格不断攀升的今天,墙体广告低廉的成本优势成为吸引广告主投放广告的关键。

  Wall advertising is relatively simple, the production does not need complex technology, the release of the media is a ready-made house wall, and many local media costs are required to pay, but compared to other advertising, the cost is also low. Today, the price of media advertising is rising. The low cost advantage of wall advertising has become the key to attract advertisers to advertise.

  本公司以可靠的质量,完美的服务,合理的价格赢得了新老客户的信赖。在充满挑战和机遇的世纪里,我们将锐意进取,契而不舍地追求精益求精的品质和至善至美的服务。希望我们将有为您服务的荣幸!

  Our company has won the trust of new and old customers with reliable quality, perfect service and reasonable price. In the century of challenges and opportunities, we will strive for the best quality and the best service. I hope we will have the honor of serving you!

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