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来源:  日期:1970-01-01

户外墙体广告规划要点
Key points of outdoor wall advertising planning
已然受众是活动着的行人,那么在规划中就要考虑到受众经过广告的方位、时刻。繁琐的画面,行人是不愿意承受的,只要出其不意地以简练的画面和提醒性的形式引起行人留意,才干吸引受众观看广告。所以野外广告规划要重视提示性,图文并茂,以图像为主导,文字为辅佐,运用文字要简单明快切忌冗长。
Since the audience is an active pedestrian, the location and time of the audience's advertising should be taken into account in the planning. Pedestrians are unwilling to bear the tedious pictures, so long as they accidentally attract the attention of pedestrians in the form of concise pictures and reminders, they can attract the audience to watch the advertisements. Therefore, field advertising planning should attach importance to prompting, full of pictures and texts, image-oriented, text-assisted, the use of text to be simple, lively and avoid lengthy.
1.简练性
1. conciseness
简练性是野外广告规划中的一个重要准则,整个画面甚至整个设备都应尽可能简练,规划时要匠心独运,一直坚持在少而精的准则下去冥思苦索,力求给观众留有充沛的幻想余地。要知道顾客对广告宣扬的留意值与画面上信息量的多少成反比。画面形象越繁杂,给观众的感觉越紊乱;画面越单纯,顾客的留意值也就越高。这正是简练性的有用作用。
Conciseness is an important criterion in field advertisement planning. The whole picture and even the whole equipment should be as concise as possible. When planning, we should be ingenious and persist in meditating under the few and exquisite criteria, so as to leave plenty of room for fantasy for the audience. We need to know that customers' attention to advertising is inversely proportional to the amount of information on the screen. The more complex the image, the more confused the audience's feeling; the simpler the picture, the higher the customer's attention value. This is the useful function of simplicity.
2.方案性
2. scheme
成功的野外广告有必要同其他广告一样有其紧密的方案。广告规划者没有必定的方针和广告战略,广告规划便失去了辅导方向。所以规划者在进行广告创意时,首先要进行一番市场调查、分析、猜测的活动,在此基础上拟定出广告的图形、语言、颜色、对象、宣扬层面和营销战略。广告一经发布于社会,不只会在经济上起到先导作用,一起也会作用于认识领域,对现实生活起到耳濡目染的作用。因此规划者有必要对自己的工作负责,使著作起到积极向上的美育作用。
Successful field advertisements need to have close plans as well as other advertisements. Advertising planners have no definite guidelines and advertising strategies, and advertising planning has lost the direction of guidance. Therefore, when planning advertising creativity, first of all, the planner should conduct a market survey, analysis, guess activities, and on this basis, draw up the graphics, language, color, object, promotion level and marketing strategy of advertising. Once advertisements are published in the society, they will not only play a leading role in economy, but also play a role in the field of knowledge and influence the real life. Therefore, planners should be responsible for their work and make their works play a positive role in aesthetic education.
山东墙体广告
3.合理的图形与案牍规划野外广告规划中应当遵从图形规划的美学准则。
3. reasonable graphics and layout planning should be followed by the aesthetic standards of graphic planning.
在野外广告中,图形能吸引人们的留意力,所以图形规划在野外广告规划中特别重要。图形可分广告图形与产品图形两种形状。广告图形是指与广告主题相关的图形(人物、动物、植物、器具、环境等),产品图形则是指要推销和介绍的产品图形,为的是重现产品的相貌风貌,使受众看清楚它的外形和内在功用特色。因此在图形规划时要力求简练夺目。图形一般应放在视觉中心方位,这样能有用地捉住观者视野,引导他们进一步阅览广告案牍,激发共识。除了图形规划以外,还要配以生动的案牍规划,这样才干体现出野外广告的真实性、传达性、压服性和鼓动性的特色。
Graphics can attract people's attention most in field advertisement, so graphic planning is particularly important in field advertisement planning. Graphics can be divided into two shapes: advertising graphics and product graphics. Advertising graphics refer to the graphics related to the advertising theme (characters, animals, plants, utensils, environment, etc.), while product graphics refer to the product graphics to be promoted and introduced, in order to reproduce the appearance of the product, so that the audience can see its shape and intrinsic functional characteristics clearly. Therefore, we should strive to be concise and dazzling in graphic planning. Graphics should generally be placed in the visual center, which can effectively capture the viewer's vision, guide them to further read the advertising documents, and stimulate consensus. In addition to graphic planning, it should be accompanied by vivid case planning, so as to reflect the authenticity, communication, persuasion and motivation of field advertising.
广告案牍在野外广告中的位置非常明显,好的案牍能起到画龙点睛的作用。它的规划彻底不同于报纸、杂志等媒体的广告案牍规划,因为人们在活动状况中不可能有更多时刻阅览,所以野外广告案牍力求简练有力,一般都是以一句话(主题语)夺目地提醒受众,再附上简略有力的几句随文阐明即可。主题语规划一般不要超过十个字,以七八字为佳,不然阅览作用会相对下降。一般案牍内容分为标题、正文、广告语、随文等几个部分。要尽力做到要言不烦、以一当十、惜字如金、反复推敲、易读易记、诙谐诙谐、有号召力,这样才干使野外广告赋有感染力和生命力。
Advertisements in the field advertisements are very obvious, and good documents can play a role in finishing the finishing touches. Its planning is totally different from that of newspapers, magazines and other media, because people can not read more time in the activity, so the field advertising case is to be concise and powerful, usually with a sentence (subject language) to remind the audience, and then attach a few brief and powerful sentences to illustrate. Subject language planning should not exceed ten words in general, with seven or eight words as the best, otherwise the reading function will decline relatively. The contents of general documents are divided into headings, text, advertising slogans, and text. We should try our best to make the field advertisement appealing and vitality by not bothering to speak, paying attention to ten words, cherishing words like gold, repeatedly deliberating, easy to read and remember, witty and humorous, and appealing.
综上所述有澳门太阳集团2007网站提供,想了解更多山东墙体广告知识,欢迎关注我们的网站:谢谢支持!
In summary, all the above-mentioned Jinan Great Thought Advertising Media Service Co., Ltd. provides, want to know more about Shandong wall advertising knowledge, welcome to pay attention to our website: Thank you for your support!
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