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来源:  日期:1970-01-01

如何解决墙体广告的缺陷
How to solve the defects of wall advertising
体现单调
Embody monotony
目前墙体手绘的体现形式大体分为两种为常见的是纯文字形式,再者为图文结合,图为企业或产品标志。一些有创意的墙体广告也运用与广告信息有关的艺术设计,但这种广告所占比重很小。由此不难发现,乡村墙体广告的体现形式单一,缺少视觉冲击力。体现形式单调,是影响墙体广告回忆度的主要原因。
At present, the manifestation of wall hand-paintings can be divided into two most common forms: pure text, and combination of pictures and text, pictures of enterprises or product logos. Some creative wall advertisements also use art design related to advertising information, but the proportion of such advertisements is very small. It is not difficult to find that the form of rural wall advertisement is single and lacks visual impact. The monotonous form of expression is the main reason that affects the recall of wall advertising.
缺少监管
Lack of supervision
乡村墙体广告存在随意涂写现象。随意涂写,既包含随意选择墙面涂写,也包含涂写的形式和内容。这种现象既损坏周边环境又影响墙体广告的全体形象,引起村民普遍不满。在乡村,墙体广告的发布,既缺少法律法规束缚,也没有严厉的批阅 惩罚程序。缺少科学监管是限制墙体广告开展的瓶颈,是各类问题滋生的源泉。因此墙体广告要开展必须建立健全相关法律法规,把墙体广告纳入科学有序的监管系统之中。
Rural wall advertisements are free to scribble. Random scribbling includes both random selection of wall scribbling and the form and content of scribble. This phenomenon not only damages the surrounding environment but also affects the entire image of wall advertising, causing widespread dissatisfaction among villagers. In the countryside, the publication of wall advertisements lacks the restriction of laws and regulations, and there is no strict procedure for criticizing and punishing them. Lack of scientific supervision is the bottleneck restricting the development of wall advertising and the source of all kinds of problems. Therefore, in order to carry out wall advertisement, we must establish and improve relevant laws and regulations, and bring wall advertisement into a scientific and orderly regulatory system.
山东墙体广告
缺少监测
Lack of monitoring
缺少调查统计数据的支撑,墙体广告面对的又一问题。多数企业投进墙体广告缺少传达作用的研讨和测定。
Lack of support for investigation and statistics, another problem facing wall advertising. Most enterprises put into the wall advertising lack of communication research and measurement.
墙体广告在制作完工后一段时间甚至在施工过程中就会呈现掩盖问题,被别的客户或其它的广告单位掩盖,但不要惊慌,即使在发达的墙体广告发布区域山东、河北、河南,就大幅广告而言掩盖率 一年也就在20~30%左右,根本不会影响墙体广告的全体发布作用,我公司有终年在华东区域施工队伍,发现掩盖当即修正,可参看公司售后承诺。
After the wall advertisement is finished for a period of time or even in the construction process, there will be a cover-up problem, which will be covered up by other customers or other advertising units, but don't panic. Even in the most developed wall advertisement publishing areas of Shandong, Hebei and Henan, in terms of large-scale advertisements, the cover-up rate will be about 20-30% a year. This will not affect the overall promulgation of wall advertisements. Our company has a team of construction workers in East China all year round. We can see the company's after-sales commitment when we find a cover-up and amend it immediately.
本文由澳门太阳集团2007网站整理,我们将为您提供新的山东墙体广告知识,有兴趣的朋友可以关注我们,谢谢!!
This article is organized by Jinan Dalu Advertising Media Service Co., Ltd. . We will provide you with new advertising knowledge of Shandong wall. Interested friends can pay attention to us. Thank you!
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