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来源:  日期:1970-01-01

你晓得户外广告的劣势和特点吗
Do you know the disadvantages and characteristics of outdoor advertising?
1.是抵达率高。
The 1. is the high rate of arrival.
经过战略性的媒介布置和散布,户外广告能发明出理想的抵达率。据实力传达的调查显示,户外媒体的抵达率目前仅次于电视媒体,位居第二。
Through strategic media layout and dissemination, outdoor advertising can create an ideal arrival rate. According to the strength of the survey, outdoor media arrival rate is currently second only to television media, ranking second.
2.是视觉冲击力强。
2. Strong visual impact.
在公共场所树立巨型广告牌这一陈旧方式历经千年的理论,标明其在传递信息、扩展影响方面的无效性。一块设立在黄金地段的巨型广告牌是任何想树立耐久品牌抽象的公司的必争之物,它的间接、简捷,足以迷倒全世界的大广告商。很多知名的户外广告牌,或许由于它的耐久和突出,成爲这个地域远近出名的标志,人们或许对街道楼宇都视而不见,而唯独这些林立的巨型广告牌却令人久久难以忘怀。
The theory of setting up giant billboards in public places has gone through thousands of years, which indicates their inefficiency in transmitting information and expanding influence. A giant billboard set up in a golden area is a must for any company that wants to build a durable brand abstraction. Its indirectness and simplicity are enough to fascinate big advertisers all over the world. Many well-known outdoor billboards, perhaps because of their durability and prominence, have become the well-known symbol of the region. People may turn a blind eye to street buildings, but only these huge stand-alone billboards are unforgettable for a long time.
山东墙体广告
3.是发布时段长。
3. The release period is long.
许多户外媒体是耐久地、全天候发布的。它们每天24小时、每周7天地伫立在那儿,这一特点令其更容易爲受众见到,都可方便地看到它,所以它随客户的需求而天长地久。
Many outdoor media are published durably and around the clock. They stand there 24 hours a day, 7 days a week, which makes it easier for audiences to see and easy to see, so it will last forever according to the needs of customers.
4.是千人本钱低。
4. Thousands of people have low cost.
户外媒体能够是物有所值的群众媒体了。它的价钱虽各有不同,但它的千人本钱(即每一千个受众所需的媒体费),与其他媒体相比却很风趣:射灯广告牌爲2美元,电台爲5美元,杂志爲9美元,黄金时段的电视则要1020美元!但客户终更是看中千人本钱,即每一千个受众的费用。
Outdoor media can be the most valuable mass media. Its price varies, but its cost per thousand people (that is, the media fee per thousand audience) is interesting compared with other media: the radio billboard is $2, the radio station is $5, the magazine is $9, and the prime-time TV is $1020. But ultimately, customers are more interested in the cost of thousands of people, that is, the cost of each thousand audiences.
5.是城市掩盖率高。
5. The urban cover-up rate is high.
在某个城市结合目的人群,正确的选择发布地点、以及运用正确的户外媒体,您可以在理想的范围接触到多个层面的人群,您的广告就可以和受众的生活节拍配合的十分好。
In a city with the target population, the right choice of publishing location, and the right use of outdoor media, you can reach people at many levels in an ideal range, and your advertising can match the audience's life rhythm very well.
综上所述有澳门太阳集团2007网站提供,想了解更多山东墙体广告知识,欢迎关注我们:谢谢支持!!
In summary, all the above-mentioned Jinan Great Thought Advertising Media Service Co., Ltd. provides, want to know more about Shandong wall advertising knowledge, welcome to pay attention to us: Thank you for your support!!
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