服务热线:400-6688-603

来源:  日期:1970-01-01

为何墙体广告反成品牌新宠
Why wall advertising anti-finished brand new favorite
墙体广告在很多人眼中能够是“土”的广告方式,甚至有些不登大雅之堂,可是,正是这种土的掉渣的广告,在如今这个互联网四通八达的时代却越来越受品牌商的喜爱,在以电视、报纸爲代表的传统媒体阵地简直全部陷落之时,唯独墙体广告的生命力却长盛不衰、历久弥新。
In many people's eyes, wall advertisement can be regarded as the "most native" way of advertisement, even some of which are not elegant. However, it is the sloughing advertisement of this kind of soil that is becoming more and more popular with brand traders in the era of Internet access. When the traditional media positions represented by TV and newspapers almost all collapse, the vitality of wall advertisement alone is not strong. Decline and renewal.
从过来的农资、电器、通讯到如今的汽车、电动车、快消品、电商,墙体广告的业务范围在不时拓展,广告内容也愈加新潮和脍炙人口,如今走在城乡间处处可见“发家致富靠休息,节俭持家靠京东”“老乡见老乡,购物去当当”“生活想要好,赶忙上淘宝”等电商宣传语,一改往日的老土抽象。
From agriculture, electrical appliances, communications to automobiles, electric vehicles, fast consumer goods and e-commerce, the business scope of wall advertisements has been expanding from time to time, and the content of advertisements has become more fashionable and popular. Nowadays, when walking between urban and rural areas, we can see such telegrams as "getting rich by resting, frugally supporting our families by Beijing East", "seeing the villagers, shopping when they want a good life, rushing to Taobao" and so on. Business propaganda has changed from the old-fashioned abstraction.
山东墙体广告
墙体广告这几年的飞速开展次要得益于两方面:一是城市市场的饱和,二是宽广的三四线城市和乡村地域展示出的宏大消费潜力,这两大要素促使越来越多的品牌商将将来的开展战略放在了渠道下沉上,而墙体广告则是进入这些基层市场的必经之路。
The rapid development of wall advertisement in recent years mainly benefits from two aspects: one is the saturation of the urban market, the other is the huge consumption potential displayed by the broad three or four-tier cities and rural areas. These two factors urge more and more brand companies to put their future development strategy on the channel sinking, while wall advertisement is the only way to enter these grass-roots markets.
“我们其中有一个协作同伴是可口可乐,像可口可乐这样的饮料巨头在过来是看不上墙体广告的,这是一个很重要的风向标”司留波说。墙体广告业的火爆也从大印传达的开展当中失掉了印证,其公司成立于2015年末,短短一年工夫销售额就打破了两千万,往年的目的是五千万。很多大牌都是其协作客户,诸如长城汽车、吉利汽车、一汽丰田、上海群众、加多宝、王老吉、可口可乐、泸州老窖、蒙牛乳业、创维电视、联想集团、美的集团、三宁化工等等。
"One of our partners is Coca-Cola, and international beverage giants like Coca-Cola have never looked down on wall advertising in the past, which is a very important vane," Silubo said. The popularity of wall advertising industry has also lost its confirmation from the development of big print communication. Its company was founded at the end of 2015. In just one year, its sales have broken 20 million yuan, with the aim of 50 million yuan in previous years. Many big brands are their collaborative customers, such as Great Wall Automobile, Geely Automobile, FAW Toyota, Shanghai Mass, Gardobo, Wang Laoji, Coca-Cola, Luzhou Laojiao, Mengniu Dairy, Skyworth TV, Lenovo Group, Mei Group, Sanning Chemical Industry and so on.
本文由澳门太阳集团2007网站提供整理,想了解更多山东墙体广告知识,欢迎关注我们,谢谢!!
This article is provided by Jinan Dalu Advertising Media Service Co., Ltd. . Want to know more about Shandong wall advertising knowledge. Welcome to pay attention to us, thank you!!
上一篇:墙体广告的意义是什么
下一篇:墙体广告的特点
XML 地图 | Sitemap 地图