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来源:  日期:1970-01-01

  山东墙体广告公司提示当今社会在户外广告中,路牌广告为典型。路牌从其开始发展到今天,其媒体特征始终是一致的。它的特点是设立在闹市地段,地段越好,行人也就越多,因而广告所产生的效应也越强。因此路牌的特定环境 是马路,其对象是在动态中的行人,所以路牌画面多以图文的形式出现,画面醒目,文字精炼,使人一看就懂,具有印象捕捉快的视觉效应。现在路牌广告的发展趋 势是逐渐采用电脑设计打印(或电脑直接印刷),其画面醒目逼真,立体感强,再现了商品的魅力,对树立商品(品牌)的都市形象具功效,且张贴调换方便。所用材料也有防雨、防晒功能。
  Wall advertising company suggested in today's society in the outdoor advertising, advertising signs are the most typical. The signs from the beginning to today, the media feature is always the same. It is set up in the downtown area, lots better, pedestrians are more and more, thus resulting effect of advertising is also more strong. Therefore the specific environment is the road signs, the pedestrian object is in a dynamic, so many signs in the form of graphic images, eye-catching images, concise text, easy to read, with visual effects quickly capture impression. Now the development trend of advertising signs is gradually using computer design (print or computer direct printing) the picture, eye-catching vivid, three-dimensional sense of strong, reproduction of the commodity charm, to set up the product (brand) the city image of the most effect, convenient exchange and post. The material also has the function of rain and sun.
  随着商业产品营销活动的快速发展,路牌广告的种类和表现形式也有了相应的发展。平面布局的绘画形式已不能充分利用好的路段媒介,于是运用长条连接的立体三 面造型手法,用自动电路控制,使路牌广告能定时翻转。这样,一块路牌的位置了就可以放置三个不同的广告,而且因其翻动效果更加引人注目。这种电动动态路牌 广告是当今上流行的一种趋势。路牌被纸张和柔性材料所代替后,将出现更多的大型招贴广告和大型灯箱广告,无论是外打灯也好,内打灯也好,都清晰如同白昼。内打灯的为柔性材料三面旋转,外打灯的是三角三面翻转。这种大型的多画面的户外广告牌,既有动感,造型也极其精美,更具备了多种功能。它不仅传递各种信息,还为行人指路报时及进行天气预报。另外,路牌背面也作了美化处理,成为两面可看的路牌。
  With the rapid development of commercial product marketing activities, types and forms of advertising signs also have corresponding development. The layout form of painting has not been able to make full use of sections of the media, so the use of strip connected solid three surface modeling technique, automatic control circuit, the timing flip signs advertising. So, signs of a location can be placed in three different ads, but also because of the turning effect is more noticeable. This electric dynamic advertising signs is a trend of fashionable in the world. The signs were replaced by paper and flexible materials, there will be more large-scale advertising posters and large-scale advertising, whether it is outside the light or in light or clear as day. The inside of the lamp is rotated on the three sides of the flexible material, and the outside of the lamp is turned by a triangle with three faces. This large multi screen outdoor billboards, both dynamic, modeling is also very beautiful, but also has a variety of functions. It is not only the transfer of all kinds of information, but also to guide pedestrians time and weather forecasting. In addition, the signs on the back also made beautification, as both sides can see signs.
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