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来源:  日期:1970-01-01

  项目策划能否达到预期的目的,就在于实施这项策划的操作中能否把控关键。墙体广告可以人为的调节和监控,大限度的提高有效率,当然要看如何把控关键。根据我们多年的操作经验,特总结出以下几个关键方面:
  Project planning can achieve the desired purpose, is the implementation of the operation of this plan can control key. Wall advertising can be artificially adjusted and monitored to maximize efficiency, of course, depends on how to control key. According to our many years of operating experience, summed up the following key aspects:
  1.选址
  1 Location
  墙体广告的效果主要取决于选址是否得当。位置不好主要表现在:广告前有遮挡物;胡同墙;墙面不完整、太破损;所选墙面即将拆除或粉刷;所选墙面房侧即将建新房。
  The effect of wall advertising depends on whether the site is appropriate. The location is not good: in front of the advertisement has the barrier; the alley wall; the wall surface is not complete, too is broken; the selected wall surface is about to demolish or the paint; the selected wall surface side is about to build the new house.
  2.密度
  2 density
  投放密度要以市场需要为准则,根据各地区市场的不同需求合理安排投放密度。
  The density should be based on the needs of the market, according to the different needs of different regions of the market reasonable arrangements for the density of.
  3.监控
  3 monitoring
  监控得力与否是好方案能否得以落实的关键,其中包括:制作质量监控、发布监控、验收监控、售后维护监控等环节。
  Monitoring is effective or not is the key to the implementation of a good program, including: the production of quality control, monitoring, inspection and acceptance, monitoring and other aspects of after-sales maintenance.
  4.工期
  4 duration
  施工进度与市场需要的统一。保证市场整体氛围的同步性。不能以广告公司的操作成本来安排进度。
  Construction schedule and market demand. Ensure the synchronization of the whole market atmosphere. Can not be advertising company operating costs to schedule.
  5.材料
  5 materials
  各队分散采购、施工队包工包料必然会引起偷工减料、换料的事情发生,更有甚者中标公司再将工程转包给多家小公司,从而使质量失控,严重影响墙体广告的宣传效果。
  The decentralized procurement, construction material contractor will inevitably lead to shoddy work, refueling happens, the more company subcontracts to many small companies, so that the quality control, seriously affect the wall advertising effect.
  6.制作
  6 production
  不作统一要求,制作水平良莠不齐,达不到企业的CI标准,很难形成市场整体氛围,影响企业形象。
  No uniform requirements, the production level is not up to the uneven in quality, enterprise CI standard, it is difficult to form the overall market environment, the impact of corporate image.
  我们公司的产品质量值得信赖,而我们将会是您值得信赖的朋友,您的满意就是我们不懈的追求,让我们共同为明天的美好而努力吧。
  Our company's product quality is reliable, and we will be your most trusted friend, your satisfaction is our relentless pursuit, let us work together for the good tomorrow.
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