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来源:  日期:1970-01-01

这几年在农村,墙体广告引起了很多人的关注。不少墙体广告因为用语风趣、特色鲜明,更是成为了互联网上的热门。看似“落后”和“传统”的墙体广告,却广受大企业青睐,淘宝、京东等企业争相抢着到农村“刷墙”。针对这个现象,山东墙体广告公司也做了大量的市场调研,下面就给大家列举一下其中的原因吧!
In recent years, in rural areas, wall advertising has attracted many people's attention. Many wall advertisements have become popular on the Internet because of their interesting language and distinctive features. Wall advertisements that seem to be "backward" and "traditional" are widely favored by large enterprises. Taobao, Jingdong and other enterprises are competing to "brush the walls" in rural areas. In response to this phenomenon, Shandong Wall Advertising Company has also done a lot of market research, the following will give you a list of the reasons for it!
墙体广告被大企业所青睐,有它的原因,因为从的角度来看,这些墙体广告的确是非常符合农村的广告方式。福布斯中文网也曾经把农村刷墙广告称为“农村市场的户外广告牌”。
Wall advertisements are favored by large enterprises for its reasons, because from a professional point of view, these wall advertisements are really in line with the rural advertising mode. Forbes Chinese Network once called Rural wall-painting advertisements "outdoor billboards in rural markets".
首先,墙体广告的标语字数少,朗朗上口,过目难忘,对于各种文化水平的人来说,都不难理解,便于传播。人们的口口相传,广告形成重复效应,加深了广告的传播力度。其次,墙体广告因为字数较少,因此企业精心突出了产品契合农村消费者的特性,比如说到打电话,那一定是“省钱”,提到饲料,那一定是牲畜“长得快”,提到电商,肯定是“多赚钱”。让人一目了然。另外,农民每天外出干活,出来进去都能看到巨大的墙体广告,也加深了人们的印象。
Firstly, the slogans of wall advertisements are few, catchy and memorable. For people of all cultural levels, they are easy to understand and spread. People's word-of-mouth transmission, advertising forms a repetitive effect, deepening the dissemination of advertising. Secondly, because of the fewer words in wall advertisements, enterprises have carefully highlighted the characteristics of products that fit rural consumers. For example, when calling, it must be "saving money". When referring to feed, it must be "growing fast" for livestock, and when referring to e-commerce, it must be "making more money". Let people see at a glance. In addition, peasants go out to work every day and can see huge wall advertisements in and out, which also deepens people's impression.
山东墙体广告
总之,相比宣传单等其他的传统广告形式,农村墙体广告除了直白的文字、形象的画面外,更具有持久的强行植入性,往往与其他渠道的广告形式形成有效互补,更好地达到令人印象深刻的“广而告之”的目的,它本身就来源于农村的墙体“标语”、“口号”,是一种农村受众乐于并容易接受的宣传方式。凸显了做广告的三个要素,即“广告目标+信息个性+消费心理”。
In a word, compared with other traditional advertising forms such as leaflets, rural wall advertisements have more persistent and forceful implantation besides plain words and images. They often form effective complementarities with other advertising forms and better achieve the impressive purpose of "publicizing widely", which is the source of rural wall advertisements. The "slogans" and "slogans" on the walls in the countryside are a kind of propaganda way that the rural audiences are willing to accept. It highlights the three elements of advertising, namely "advertising objectives + information personality + consumer psychology".
墙体广告贴近了农民朋友,当然也就能够为企业带来更好的收益。这也提醒了广大经销商,宣传营销,不能只盯住绚烂的新技术、新手段。重要的还是要做好对消费者的分析研究,采取适合消费者的宣传营销手段,有些看起来“过时”“落后”的方式,说不定有意想不到的效果。当然,说一千道一万,广告和宣传只是将产品信息传递给消费者的一个渠道。要留住消费者的心,产品和服务的质量永远是根本。
Wall advertising is close to farmers'friends, of course, it can bring better profits for enterprises. This also reminds the dealers that they should not only focus on the brilliant new technology and new means in publicity and marketing. The important thing is to do a good job of consumer analysis and research, adopt suitable marketing methods for consumers, some of which seem "outdated" and "backward" way, may have unexpected results. Of course, advertisements and propaganda are just a channel to convey product information to consumers. To retain the hearts of consumers, the quality of products and services is always fundamental.
今天的精彩内容就暂且和大家介绍到这里了,如果大家有其他想要补充的地方,欢迎大家到山东墙体广告的官网给我们留言评论:,或者直接拨打我们的咨询热线,我们将给您一个满意的答复!
Today's wonderful content will be introduced here for the time being. If you have something else to add, you are welcome to leave a message and comment on the official website of Shandong wall advertisement: , or call our hotline directly. We will give you a satisfactory answer!
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