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来源:  日期:1970-01-01

为什么墙体广告在下乡、渠道下沉方面相对其它媒体拥有绝对优势?除开墙体广告扎根农村的自身优势,还有一个很重要的因素——墙体广告的创意表达贴合当地农村的人土风情,消费心理。这样说可能一些朋友不太明白,下面山东墙体广告公司就给大家详细的介绍一下吧!
Why do wall advertisements have absolute advantages over other media in the countryside and channel sinking? Apart from the fact that wall advertisements take root in rural areas, there is also an important factor - the creative expression of wall advertisements conforms to local customs and consumer psychology in rural areas. Maybe some friends don't understand that. Now Shandong Wall Advertising Company will give you a detailed introduction.
首先,广告创意与表现要贴近农村受众。广告实质上是一种沟通,通过一定的创意与表现实现和消费者的心灵沟通是广告成功的重要途径。中国农民受传统思想的影响,观念相对保守,接受新事物的能力较弱,这决定了针对他们的广告创意不能拐弯太多,太抽象,也不能过多地讲求艺术性。既要通俗易懂、简单实效,还要在接受新事物的方向上对受众作一定的引导。如“花椒直播”的广告语“辛苦种地一年多,不如花椒开直播”,即宣传了品牌,又符合大部分农民的工作习性,还引领农民往直播方向走。
First of all, advertising creativity and performance should be close to rural audiences. Advertising is essentially a kind of communication. It is an important way to achieve the success of advertising to communicate with consumers through certain creativity and performance. Influenced by traditional ideas, Chinese peasants are relatively conservative in their concepts and weak in their ability to accept new things, which determines that their advertising creativity can not turn too much, be too abstract, or be too artistic. We should not only be easy to understand, simple and effective, but also guide the audience in the direction of accepting new things. For example, the slogan of "live pepper planting" is "hard for more than a year, not as good as live pepper planting". It publicizes the brand, conforms to the working habits of most farmers, and also leads farmers to the direction of live pepper planting.
其次,广告创意与表现要有独创性。心理学告诉我们,人们总是关注新颖的东西。广告作品如果毫无新意。则必然无法引起人们的注意。要想实现农村墙体广告的独创性,就要因地制宜,把农村当地的风俗作为创作素材,在周密、详实的市场调研基础上设计适合农村消费者的广告文字和画面。例如百度公司的墙体广告语是“养猪种树铺马路,发财致富靠百度”,朗朗上口,独特易记,很快在农村市场中广泛传开。
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Secondly, advertising creativity and performance should be original. Psychology tells us that people always pay attention to novelty. Advertising works if nothing new. It must not attract people's attention. In order to realize the originality of rural wall advertisement, we must adapt to local conditions, take the local customs in rural areas as creative materials, and design advertisement words and pictures suitable for rural consumers on the basis of thorough and detailed market research. For example, Baidu's wall advertising slogan is "Raising pigs, planting trees, paving the road, and getting rich depends on Baidu". It's easy to remember and has been widely spread in the rural market.
第三,针对不同的受众采取差异化的广告创意与表现策略。鉴于我国农村墙体广告的地缘特点,针对该市场不同的消费群体,创意与表现方面也应实行差异化策略,提高广告传播的适应性和针对性。
Thirdly, different advertising ideas and performance strategies should be adopted for different audiences. In view of the geographic characteristics of rural wall advertisements in China, different strategies should be adopted in creativity and performance to improve the adaptability and pertinence of advertising dissemination for different consumer groups in the market.
以上内容就是今天的精彩内容了,感谢大家的阅读。更多的详细资讯,敬请关注:山东墙体广告!如果您对我们还满意,请转告身边的朋友,如果您觉得我们的服务欠佳,欢迎大家提出宝贵的意见,感谢大家的支持!我们的网址:
The above is today's wonderful content. Thank you for your reading. More detailed information, please pay attention to: Shandong wall advertising! If you are satisfied with us, please tell your friends. If you feel that our service is not good, you are welcome to make valuable comments and thank you for your support. Our website:
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