服务热线:400-6688-603

来源:  日期:1970-01-01

墙体广告的化,使它已经完全摆脱了“刷墙”“标语”的概念。讲究设计,讲究艺术。色调与设计符合企业宣传的要求,与企业形象一致,是树立企业形象的重要一环。墙体广告发布,一定要带来销售的增长,广告的投入一定要有现实的回报。质量差的广告对广告的销售带来负面影响,损害了企业的产品形象,这是广大广告主应该避免的。下面山东墙体广告就给大家仔细分析一下,劣质广告产生的原因!
The specialization of wall advertisement has completely got rid of the concept of "brushing the wall" and "slogan". Pay attention to design and art. Tone and design conform to the requirements of enterprise propaganda, consistent with corporate image, is an important part of establishing corporate image. The publication of wall advertisements must bring about the growth of sales, and the investment of advertisements must have realistic returns. Advertising with poor quality has a negative impact on advertising sales and damages the product image of enterprises, which should be avoided by advertisers. Next Shandong wall advertisement will give you a careful analysis of the causes of inferior advertising!
一、广告制作单位的原因:
1. Reasons for advertising producers:
1、运作成熟的企业在地级以上的城市都有固定的广告代理公司,由于墙体广告的特殊性,这些代理公司一般不是的墙体广告公司;
1. The well-functioning enterprises have fixed advertising agencies in cities above Prefecture level. Because of the particularity of wall advertising, these agencies are generally not professional wall advertising companies.
2、企业在选择广告公司时,一般多方打听,再选定价格低的,一般不会考察他们制作墙体广告的历史长短、程度;
2. When an enterprise chooses an advertising company, it usually inquires from many sides and then chooses a low price. Generally, it will not inspect their history and professional level in making wall advertisements.
3、招标:很多企业决策墙体广告形式时选择墙体广告公司采用招标方式。墙体广告有其特殊性,很多夺标方将业务“低价得标”后,想办法压低成本或者转包;
3. Bidding: When many enterprises decide on the form of wall advertisement, they choose the way of bidding by the wall advertisement company. Wall advertisement has its particularity. Many bidders try to reduce the cost or subcontract after they win the business at a low price.
山东墙体广告
二、广告主的原因:
2. Advertisers'Reasons:
1、认识上的误区:认为就是在墙上写几个字,能刷上去就行了;
1. The misunderstanding of understanding: that is to write a few words on the wall, can brush up on the line;
2、为求低价,直接找广告公司的施工队,这样造成以下不利:
2. In order to get a low price, we should find the construction team of the advertising company directly, which causes the following disadvantage:
a.他们只会施工,不会设计,做上去不协调;
A. They can only construct, not design, and do it inconsistently.
b.没有颜料采购渠道,广告做上去易褪色、暗淡;
B. Without the channel of purchasing pigments, advertisements are easy to fade and dim.
c.没有售后保障。
C. No after-sales guarantee.
3、墙体广告是广告形式之一,所以投放广告也给墙体广告按排一些预算;但没有质量要求和具体的实施方案;
3. Wall advertisement is one of the forms of advertisement, so advertising also arranges some budgets for wall advertisement, but there is no quality requirement and specific implementation plan.
4、同类企业投放了墙体广告,本企业不投就缺之一种竟争手段。所以也投放一点,安排预算后,不去检查广告的实施情况,更不会去管广告的质量好坏.
4. Similar enterprises have put in wall advertisements, and this enterprise lacks one of the competitive means if it does not. So we also put in a little bit, after arranging the budget, we don't check the implementation of the advertisement, let alone the quality of the advertisement.
感谢您的阅读与观看,本文的精彩内容来自:山东墙体广告,我们会有更多的精彩内容继续为您呈现,详情请点击:
Thank you for reading and watching. The wonderful content of this article comes from: Shandong wall advertisement. We will continue to show you more wonderful content. For more details, please click: .
上一篇:墙体喷绘膜广告设计时的创意方法有哪些?
下一篇:墙体喷绘膜广告怎么样布局效果更好?
XML 地图 | Sitemap 地图