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来源:  日期:1970-01-01

墙体广告发布,是为了带来销售的增长,广告的投入一定要有现实的回报。质量差的广告对广告的销售带来负面影响,损害了企业的产品形象,这是广大广告主应该避免的。下面山东墙体广告公司就仔细分析一下,有的墙体广告投放效果不好的原因。
Wall advertisement publishing is to bring about the growth of sales. The investment of advertisement must have realistic returns. Advertising with poor quality has a negative impact on advertising sales and damages the product image of enterprises, which should be avoided by advertisers. Next Shandong Wall Advertising Company will carefully analyze the reasons why some wall advertisements are not effective.
一、广告制作单位的原因:
1. Reasons for advertising producers:
1、运作成熟的企业在地级以上的城市都有固定的广告代理公司,由于墙体广告的特殊性,这些代理公司一般不是的墙体广告公司;
1. The well-functioning enterprises have fixed advertising agencies in cities above Prefecture level. Because of the particularity of wall advertising, these agencies are generally not professional wall advertising companies.
2、企业在选择广告公司时,一般多方打听,选定价格低的,一般不会考察他们制作墙体广告的历史长短、程度;
2. When enterprises choose advertising companies, they usually inquire about them in many ways and choose low prices. Generally, they will not inspect their history and professional level in making wall advertisements.
3、招标:很多企业决策墙体广告形式时选择墙体广告公司采用招标方式。墙体广告有其特殊性,很多夺标方将业务“低价得标”后,想办法压低成本或者转包;
3. Bidding: When many enterprises decide on the form of wall advertisement, they choose the way of bidding by the wall advertisement company. Wall advertisement has its particularity. Many bidders try to reduce the cost or subcontract after they win the business at a low price.
山东墙体广告
二、广告主的原因:
2. Advertisers'Reasons:
1、认识上的误区:认为就是在墙上写几个字,能刷上去就行了;
1. The misunderstanding of understanding: that is to write a few words on the wall, can brush up on the line;
2、为求低价,直接找广告公司的施工队,这样造成以下不利:
2. In order to get a low price, we should find the construction team of the advertising company directly, which causes the following disadvantage:
a、他们只会施工,不会设计,做上去不协调;
A. They can only construct, not design, and do it inconsistently.
b、没有颜料采购渠道,广告做上去易褪色、暗淡;
B. Without the channel of purchasing pigments, advertisements are easy to fade and dim.
c、没有售后保障。
C. No after-sales guarantee.
3、墙体广告是广告形式之一,所以投放广告也给墙体广告按排一些预算;但没有质量要求和具体的实施方案;
3. Wall advertisement is one of the forms of advertisement, so advertising also arranges some budgets for wall advertisement, but there is no quality requirement and specific implementation plan.
4、同类企业投放了墙体广告,本企业不投就缺之一种竟争手段。所以也投放一点,安排预算后,不去检查广告的实施情况,更不会去管广告的质量好坏.
4. Similar enterprises have put in wall advertisements, and this enterprise lacks one of the competitive means if it does not. So we also put in a little bit, after arranging the budget, we don't check the implementation of the advertisement, let alone the quality of the advertisement.
今天给大家介绍的精彩内容到这里就结束了,小编在这里十分感谢大家的阅读,如果大家想要了解更多的相关咨询,可以把我们的网址:添加到收藏,或者搜索关键词:山东墙体广告,也可以找到我们。谢谢大家的支持!
Today's wonderful content for you is over. The edition here is very grateful for your reading. If you want to know more about the relevant consultation, you can add our website: to the collection, or search keywords: Shandong wall advertising, you can also find us. Thank you for your support!
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