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来源:  日期:1970-01-01

山东喷绘膜广告公司提示我们,农村墙体喷绘膜广告在表现形式上的特色体现在以下三个方面:
Shandong Spray-painted Film Advertising Company reminds us that the characteristics of spray-painted film advertising on rural walls are embodied in the following three aspects:
其一,文字为主。70%以上的墙体广告为纯文字形式,少部分为图文结合。图多用企业或产品标志,以“海尔”家电和“壳牌”农机润滑油为例,就是将海尔兄弟和贝壳标志放在显著位置,再配上简短的文字形成墙体广告传达各自的产品信息。广告语的语气一般都是陈述式的,只是简单地告知产品某一方面的特性。例如,“钱江”摩托的广告语“耐磨就是省钱”,单纯明确,简洁明了,道出了产品的特性,迎合了当地受众实用、省钱的心理。然而,受创作水平的限制和当地教育水平、消费心理等方面的影响,墙体广告的广告语也大量存在粗俗、空洞的缺陷,有待加强整治。
Firstly, writing is dominant. More than 70% of wall advertisements are in the form of pure text, and a few are in combination of pictures and texts. Pictures often use enterprise or product logo. Take "Haier" household appliances and "Shell" agricultural machinery lubricating oil as an example, that is to put Haier Brothers and Shell logo in a prominent position, and then form wall advertisements with short words to convey their product information. The tone of advertising language is generally declarative, but it simply informs the product of certain characteristics. For example, the advertising slogan of Qianjiang Motorcycle "Wear-resisting is money-saving" is simple, clear, concise and clear, expressing the characteristics of the product, catering to the local audience's practical and money-saving psychology. However, due to the limitation of creative level and the influence of local education level and consumption psychology, there are also a lot of vulgar and empty defects in wall advertisements, which need to be strengthened.
其二,颜色单一。色彩具有很强的表现力,是使广告产生视觉冲击力和艺术感染力的重要前提,它具有先声夺人的力量,是广告快速争取受众注目率的一种重要手段。但是,目前不少墙体广告在色彩运用上过于单一,白底蓝字或蓝底白字占绝大多数,易造成视觉疲劳,无法引起受众的兴趣。或者使用颜色杂乱无章,忽视视觉规律,使人眼花缭乱或产生烦躁的心理,极大地损害了传播效果。
山东喷绘膜广告
Second, the color is single. Color has a strong expressive force, which is an important prerequisite for the visual impact and artistic appeal of advertisements. It has the power of first-mover and is an important means for advertisements to gain the audience's attention quickly. However, at present, many wall advertisements are too single in the use of color, and most of them are white or blue, which can easily cause visual fatigue and can not arouse the interest of the audience. Or the use of disorderly colors, ignoring the law of vision, dazzling people or produce restless psychology, greatly damaging the dissemination effect.
其三,制作简单。虽然墙体广告作为独立的媒体形式已客观存在,但是行业运作仍相当落后,广告制作人员提个油漆桶,拿着宣传板在各地涂抹就完成了墙体广告的现象还很常见。有相当数量的墙体广告还处在粗制滥造、水平较低的状态,如颜色易褪、字体不规范、墙面不整洁,甚至出现错别字和违法广告等现象,很多墙体广告涂刷在已坍塌损坏的农舍,甚至是脏乱不堪的猪圈上,既损害企业和品牌形象,给人造成产品质量低劣的感觉,又在一定程度上破坏了当地自然环境和文化环境,造成视觉污染。
Third, the production is simple. Although wall advertising as an independent form of media has existed objectively, but the operation of the industry is still quite backward. It is common for advertisers to put up paint buckets and finish wall advertising with propaganda boards everywhere. A considerable number of wall advertisements are still in the state of rough manufacture and low level, such as fadable colors, irregular fonts, untidy walls, and even mistyped and illegal advertisements. Many wall advertisements are painted on collapsed and damaged farmhouses or even dirty pigsties, which damage the shape of enterprises and brands. Image, to some extent, destroys the local natural and cultural environment and causes visual pollution.
今天就暂且和大家聊到这里,希望这篇由山东喷绘膜广告的小编整理知识可以帮助到您,如果您对此还有疑问,详情请咨询我们的官网。
Today I'm going to talk to you for a moment. I hope this little editing knowledge of Shandong spray-painted film advertisement can help you. If you have any questions about this, please consult our official website for details.
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