服务热线:400-6688-603

来源:  日期:1970-01-01

现在科技发达,众多广告渠道形式令人眼花缭乱!那么墙体广告应该如何做。才能从众多广告渠道中突围而出呢?今天山东墙体广告公司就给大家简单介绍一下关于墙体广告的基本信息:
Nowadays, with the development of science and technology, many forms of advertising channels are dazzling. So how should wall advertising be done? Can we break out of many advertising channels? Today, Shandong Wall Advertising Company will give you a brief introduction about the basic information of wall advertising:
按照时空来划分,所有的媒体都可以归类为时间维度和空间维度两大阵营。电视、广播、报纸、杂志、互联网等属于时间维度,墙体广告、公交车身广告、楼宇电梯广告、电子屏、站牌、高炮等户外广告以及某些依托特通渠道的信息媒体(例如航空杂、高铁杂志和LED)属于空间维度,前者是主动的资讯模式,后者是被动的资讯模式,前者的传播是以线上流量为载体,后者的传播是以线下流量为载体。
According to time and space, all media can be classified into two camps: time dimension and space dimension. Television, radio, newspapers, magazines, the Internet and so on belong to the time dimension. Wall advertisements, bus body advertisements, building elevator advertisements, electronic screens, billboards, anti-aircraft guns and other outdoor advertisements, as well as some information media relying on Tetong channels (such as aviation miscellaneous, high-speed rail magazines and LED) belong to the space dimension. The former is active assets. Communication mode, the latter is passive information mode, the former is based on online traffic as the carrier, the latter is based on offline traffic as the carrier.
时间媒体可以来回切换甚至关闭,但空间媒体无法自主选择,它置身于人们的生活空间中,你看或不看,它都在那里。在时间媒体里传播,要想吸引受众的注意就必须以内容取胜,而在空间媒体里传播,信息发布的渠道更为重要。
Time media can switch back and forth or even close, but space media can not choose, it is in people's living space, you see or not, it is there. In the time media, to attract the attention of the audience, it is necessary to win by content, while in the space media, the channel of information dissemination is more important.
山东墙体广告
墙体广告也是同样的道理,这些广告一般分布在国道、省道两侧的醒目位置,试想你是不是有这样的经历:在长时间枯燥乏味的旅途中,你会发现欣赏路边的广告,不失为一种很好的消遣方式,广告所要表达的信息在不知不觉中就被人们接受了,并且没有半点强迫,其互动性超过其他的媒体。
The same is true for wall advertisements. These advertisements are usually located on both sides of national highways and provincial highways. Imagine if you have such an experience: during a long and boring journey, you will find that enjoying roadside advertisements is a good way of entertainment, and the information they want to convey is unconscious. It is accepted by people, and there is no compulsion at all. It is more interactive than other media.
墙体广告比较鲜明的特点就是自带场景并且贴近消费终端。因为它是置身受众的真实生活空间的,墙体广告到达的地方,就有该产品在该区域热销的场面,可以是田间地头,可以是农家小院,也可以是规范的门市,当受众在特定场景下与广告相遇时,会激发出更强烈的购买欲望。
The distinctive feature of wall advertisement is that it has its own scenes and is close to consumer terminals. Because it is in the audience's real life space, where the wall advertisement arrives, there will be a hot-selling scene in this area. It can be a field, a farm yard, or a standardized market. When the audience meets the advertisement in a specific scene, it will stimulate a stronger desire to buy.
今天给大家介绍的精彩内容到这里就结束了,小编在这里十分感谢大家的阅读,如果大家想要了解更多的相关咨询,可以把我们的网址:添加到收藏,或者搜索关键词:山东墙体广告,也可以找到我们。
Today's wonderful content for you is over. The edition here is very grateful for your reading. If you want to know more about the relevant consultation, you can add our website: to the collection, or search keywords: Shandong wall advertising, you can also find us.
上一篇:高精喷绘广告布应该如何选择?
下一篇:反光喷绘膜和其他材料相比有哪些独特性能?
XML 地图 | Sitemap 地图