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来源:  日期:1970-01-01

户外墙体广告虽说有着众多的优点,但是我们也应该了解他的缺点!今天山东墙体广告公司就来给大家总计一下户外墙体广告的劣势缺点!
Although outdoor wall advertising has many advantages, we should also understand its shortcomings! Today, Shandong Wall Advertising Company will come to give you a total of the disadvantages of outdoor wall advertising!
户外广告媒体的不足之处,主要表现在:
The inadequacies of outdoor advertising media are mainly manifested in:
1、覆盖面小。是由于大多数位置固定不动,覆盖=面不会很大,宣传区域小,因此设置户外广告时应特别注意=地点的选择。比如广告牌一般设立在人口密度大、流动性强的地方。机场、火车站、轮船码头南来北往的流动人口多,可以作全国性广告。
1. Small coverage. Because most of the locations are fixed, the coverage = area will not be very large and the propaganda area is small, special attention should be paid to the selection of = location when setting outdoor advertisements. For example, billboards are usually set up in places with high population density and strong mobility. Airports, railway stations and ship terminals have a large migrant population from south to north, so they can be advertised nationwide.
山东墙体广告
2、效果难以测评。由于户外广告的对象是在户外活动的人,这些人具有流动的性质,因此其接受率很难估计。而且人们总是在活动中接触到的,因此注视时间非常短,甚至只有几分之一秒,有时人们在同一时间可能接触到许多户外广告,所以要取得广告效果,就要做到让人们视觉暂留,这是非常重要的。
2. The effect is difficult to evaluate. It is difficult to estimate the acceptance rate of outdoor advertisements because they are aimed at people who are active outdoors. And people are always in contact with the activities, so the gaze time is very short, even only a fraction of a second, sometimes people may be exposed to many outdoor advertisements at the same time, so to achieve advertising effect, we need to make people stay visual, which is very important.
本文由山东墙体广告友情奉献.更多有关的知识请点击:,我们将用先进的技术,真诚的态度,为您提供为全面的服务。更多有关的知识我们将会陆续向大家奉献,敬请期待!
This article is dedicated by Shandong wall advertising friendship. For more information, please click on . We will use advanced technology and sincere attitude to provide you with comprehensive services. More relevant knowledge will be contributed to you one after another. Please look forward to it!
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