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来源:  日期:1970-01-01

  从统计数据可以看出,墙上的广告标语极其简洁易懂,有的还押韵对偶,容易识别和记忆。同时,广告的墙面虽然颜色单一,但并不鲜亮和显眼。实地调查发现,广告多以蓝色、绿色、橙色、红色等颜色为主,文字以白色、淡黄色等颜色为主,与背景颜色对比强烈。此外,字体较大,一般选择黑体,识别度高。
  From the statistical data, we can see that the slogans on the wall are extremely simple and easy to understand, some of them rhyme and are dual, easy to identify and remember. At the same time, although the color of the advertising wall is single, it is not bright and conspicuous. According to the field survey, most of the advertisements are blue, green, orange, red and other colors, while the text is mainly white, light yellow and other colors, which is strongly contrasted with the background color. In addition, the font is large, generally black type, high recognition.
  由于节俭的消费习惯,与农村消费者日常生活密切相关的产品信息和能够提供给他们实际利益的促销信息是引起他们注意的另外两个重要因素。此外,品牌也是消费者关注的。消费者关注品牌有一个前提,即消费者已经听说过或相对熟悉该品牌。这就是广告商的媒体组合策略的用武之地。
  Due to the thrifty consumption habits, the other two important factors that attract their attention are the product information closely related to the daily life of rural consumers and the promotion information that can provide them with practical benefits. In addition, brand is also the focus of consumers' attention. Consumers pay attention to the brand on the premise that they have heard or are relatively familiar with the brand. This is where advertisers' media mix strategies come into play.
山东墙体广告
  广告对受众购买行为的影响。在调查中,我们发现,令人惊讶的是,超过一半的农村消费者被墙壁广告影响,并有购买行为。墙报广告对受众购买行为的影响影响受众群体中到达受众的人数比例影响购买行为从未受到影响。
  The influence of advertisement on the audience's purchase behavior. In the survey, we found that surprisingly, more than half of rural consumers are affected by wall advertising and have purchase behavior. The influence of wall newspaper advertisement on the audience's purchase behavior the proportion of people who reach the audience has never been affected.
  我们简单的了解了受众在看到广告后产生购买行为的原因。分析受广告影响的购买行为的原因,在受影响的人群中,广告产品的参数数量所占的比例正是生活所需要的。与受众z更初关注墙面广告信息的原因相同,“产品正是人们生活所需要的”这一理由占据了首位。
  We have a simple understanding of the audience's purchase behavior after seeing the advertisement. This paper analyzes the reasons of the purchase behavior affected by the advertisement. Among the affected people, the proportion of the number of parameters of the advertisement products is just what life needs. The same reason that the audience Z initially paid attention to the wall advertising information, "the product is exactly what people need in their life" is the first reason.
  广告商也在捕捉观众的实用主义心理。事实上,为了实现任何z产品的销售目标,都需要把握消费者的原始需求。要满足消费者的购买需求,首先要满足消费者的购买欲望。同时,促销在农村居民的购买过程中仍然具有强大的驱动力。近30%的买家表示,他们曾在电视或其他媒体上看到过该品牌,近18%的买家表示,他们喜欢该品牌的广告。
  Advertisers are also catching the audience's pragmatism. In fact, in order to achieve the sales target of any Z product, we need to grasp the original needs of consumers. In order to meet the demand of consumers, the first thing is to meet the desire of consumers. At the same time, promotion still has a strong driving force in the purchase process of rural residents. Nearly 30% of buyers said they had seen the brand on TV or other media, and nearly 18% said they liked the brand's ads.
  这方面显示了品牌形象,促进发挥购买力时,另一方面也表明,作为次要的理想比媒体,充分发挥在墙上广告具有较高的重合度,到达率高,电视和其他媒体的墙体和组合为企业营销活动是一个很好的策略。因为墙式广告不仅可以作为一种长期的记忆提醒,还可以以其静态的、图形化的、原始的形式和动态的、影视化的、深入的广告形式,在消费者的生活中形成一堵广告墙。
  On the one hand, it shows the brand image and promotes the exertion of purchasing power. On the other hand, it also shows that as a secondary ideal than media, giving full play to the wall advertising has a high degree of coincidence and high rate of arrival. The wall and combination of TV and other media is a good strategy for enterprise marketing activities. Because wall advertising can not only serve as a long-term memory reminder, but also form an advertising wall in consumer's life with its static, graphic, original form and dynamic, film and television, in-depth advertising form.
  墙壁广告作为一种辅助媒介,甚至可以在营销活动中与某些区域的现场销售产生良好的互动,产生媒介组合的协同效应。皇明太阳能的身体广告,穿梭于城镇和村庄之间,以及它在当地制作的墙壁广告,对观众产生了强烈的影响。此外,消费者对广告真实性的评价也与广告商的媒介组合策略密切相关。
  As an auxiliary medium, wall advertisement can even interact well with the on-the-spot sales in some areas in the marketing activities, resulting in the synergy effect of the media combination. Huangming Solar's body advertising, shuttling between towns and villages, as well as its local wall advertising, has a strong impact on the audience. In addition, consumers' evaluation of advertising authenticity is closely related to advertisers' media mix strategy.
  以上就是山东墙体广告怎么写才能抓住消费者的消费心理的详细介绍,想要了解更多请点击官网
  The above is a detailed introduction of how to write Shandong wall advertisement to grasp consumers' consumption psychology. To learn more, please click
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