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来源:  日期:1970-01-01

  随着社会的进步和商品经济的发展,城市越来越繁荣,社会对广告的需求日益增加。广告的媒介形式和表现形式也得到了长足的发展。现在户外媒体使用越来越多的创意手段和技术手段。
  With the progress of society and the development of commodity economy, the city is more and more prosperous, and the demand for advertising is increasing. The media form and expression form of advertisement have also made great progress. Now outdoor media use more and more creative means and technical means.
  户外广告、建筑、交通、绿化和其他城市系统集成在一起,形成一个城市的地理空间和视觉界面,这是一个城市的识别坐标之一,在促进商业循环中扮演不可替代的重要作用,引导大众消费,美化城市空间,创造城市的氛围。
  Outdoor advertising, architecture, transportation, greening and other urban systems are integrated together to form a city's geographical space and visual interface, which is one of the city's identification coordinates. It plays an irreplaceable role in promoting the business cycle, guiding mass consumption, beautifying urban space and creating urban atmosphere.
山东墙体广告
  户外广告的特点
  Characteristics of outdoor advertising
  户外广告是更古老的媒体形式之一,具有强大的生命力。户外广告始于城市和商业。户外广告的制作不同于影视广告、平面广告的制作,由于其在制作模式和传播模式上的特殊性,体现出以下特点。
  Outdoor advertising is one of the oldest media forms, with strong vitality. Outdoor advertising starts in cities and businesses. The production of outdoor advertisement is different from that of film and television advertisement and plane advertisement. Because of its particularity in production mode and communication mode, it embodies the following characteristics.
  区域性和更有针对性
  Regional and more targeted
  户外广告可以根据地区的特点进行选择,如商业街、广场、公园、车辆等可以选择不同形式的广告,户外广告也可以根据一个地区消费者的共同心理特点、风俗习惯进行设置;此外,户外广告可以使经常在该区域活动的目标消费者反复获得广告信息,增强其对产品特征或品牌的印象。
  Outdoor advertising can be selected according to the characteristics of the region, such as commercial street, square, park, vehicle, etc. different forms of advertising can be selected, and outdoor advertising can also be set according to the common psychological characteristics and customs of consumers in a region; in addition, outdoor advertising can enable the target consumers who often operate in the region to repeatedly obtain advertising information and enhance their product characteristics Brand image.
  强烈的视觉冲击
  Strong visual impact
  千百年来,在公共场所树立巨型广告牌的做法进一步证明了它在传递信息和扩大影响力方面的有效性。对于任何想要建立持久品牌形象的公司来说,的巨型广告牌都是必备之物。高新技术的发展为户外广告的表现手法提供了广阔的空间。光电与艺术的结合,使户外广告的视觉冲击发挥得淋漓尽致。
  For thousands of years, the establishment of giant billboards in public places has further proved its effectiveness in transmitting information and expanding its influence. For any company that wants to build a lasting brand image, giant billboards in prime locations are essential. The development of high and new technology provides a broad space for the expression of outdoor advertising. The combination of photoelectricity and art makes the visual impact of outdoor advertisement play incisively and vividly.
  以上就是对山东墙体广告独魅力的优势的详细介绍,希望可以帮到你,想了解更多请点击官网
  The above is a detailed introduction to the unique charm of Shandong wall advertising. I hope it can help you. To learn more, please click
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