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来源:  日期:1970-01-01

墙面广告以其数量庞大、覆盖面广、超强的渗透力,抓住农村消费者的心理,掠夺消费者的注意力资源。
  Wall advertising with its large number, wide coverage, super penetration, seize the psychology of rural consumers, plunder consumers' attention resources.
  对于墙壁广告来说,选择正确的位置是成功的一半。优质的资源可以形成一个完整有效的广告网络,从而以更低的成本形成更好的广告效果。如何选择合适的地方摆放,真的要注意。
  For wall advertising, choosing the right location is half the battle. High quality resources can form a complete and effective advertising network, so as to form a better advertising effect at a lower cost. How to choose the right place to put, really need to pay attention to.
  ,流
  Stream
  广告的目的是“广告”,墙上广告更基本的诉求是:被更多的人看到。在某种程度上,墙式广告与位置无关,而是与流量有关,因为流量意味着曝光。
  The purpose of advertisement is "advertisement". The basic demand of wall advertisement is to be seen by more people. To some extent, wall advertising is not about location, it's about traffic, because traffic means exposure.
  在正常情况下,墙面广告点位将选择在:国道、省道两侧的醒目位置、县乡的主要十字路口、村寨、学校等地附近。
  Under normal circumstances, the location of wall advertising points will be selected near the National Road, the eye-catching positions on both sides of provincial road, the main intersections of counties and townships, villages, schools and other places.
  人员和车辆的流量越大,广告的曝光量越大,用户的影响越大,就有可能达到更好的广告效果。
  The greater the traffic of people and vehicles, the greater the exposure of advertisements, and the greater the impact of users, it is possible to achieve the best advertising effect.
山东墙体广告
  2、干扰程度
  2. Interference degree
  所谓广告干扰度,就是大量信息在一定时间内集中于“轰炸”受众,形成广告信息的相互干扰和抵消。
  The so-called advertising interference degree is that a large amount of information is concentrated on "bombing" the audience in a certain period of time, forming the mutual interference and offset of advertising information.
  三世。观众的匹配程度
  III. Audience match
  受众匹配度是指墙面广告的覆盖群体与广告客户的目标消费者之间的一致性。重叠度越高,广告的传播效果越好,广告价值越大。相反,即使媒体有巨大的人流,但与广告的目标受众不匹配,其广告价值几乎为零。
  Audience matching refers to the consistency between the coverage groups of wall advertisements and the target consumers of advertisers. The higher the degree of overlap, the better the effect of advertising communication, the greater the value of advertising. On the contrary, even if the media has a huge flow of people, but it does not match the target audience of the advertisement, its advertising value is almost zero.
  受众匹配度是考虑广告投放位置的关键因素,也是衡量广告价值的重要因素。它决定了受众是否感兴趣,是否购买,更终体现在墙广告的有效转化率上。
  Audience matching is the key factor to consider the placement of advertisements, and it is also an important factor to measure the value of advertisements. It determines whether the audience is interested in, whether to buy, and ultimately reflected in the effective conversion rate of wall advertising.
  不同产品的消费者差异很大,不同消费者的生活和活动范围也不同,这也影响了壁挂广告的投放。例如,在交通要道上放置汽车零部件的广告,在学校附近放置文化产品的广告。
  The consumers of different products are quite different, and the scope of life and activities of different consumers are also different, which also affects the placement of wall mounted advertisements. For example, advertisements for auto parts should be placed on the main traffic roads, and advertisements for cultural products should be placed near schools.
  当然,根据品牌的不同诉求,墙面广告的位置选择标准也往往不同。但在大多数情况下,流量、干扰度和受众匹配度是放置位置选择中不可忽视的核心要素。
  Of course, according to the different demands of the brand, the location selection criteria of wall advertising are often different. However, in most cases, traffic, interference and audience matching are the core elements that can not be ignored in location selection.
  以上就是对如何让山东墙体广告发挥更率的方式的详解介绍,想要了解更多墙体广告咨询,欢迎访问官网
  The above is a detailed introduction to how to make the most efficient way of wall advertising in Shandong. To learn more about wall advertising consultation, please visit the official website
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