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来源:  日期:1970-01-01

1. 应该有一个阶段性的(如新产品的推出,如一个推广周期等)和一个较长的时间限制(如年度)的宣传计划,应配合一个执行系统,以确保计划的实施。
  1. There should be a phased (such as the launch of new products, such as a promotion cycle, etc.) and a longer time limit (such as the annual) publicity plan, which should be coordinated with an implementation system to ensure the implementation of the plan.
  众所周知,无论是产品的销售点,消费者的购买点,还是营销传播的主题,都具有阶段性的相同和统一的基本特征。此外,为了树立产品品牌、企业品牌和行业品牌的形象和声誉,广告具有系统工程的特点。然而,在实践中,宣传的无计划性和随意性正在严重破坏这一制度。
  As we all know, no matter the point of sale of the product, the point of purchase of the consumer, or the theme of marketing communication, all have the same and unified basic characteristics in stages. In addition, in order to establish the image and reputation of product brand, enterprise brand and industry brand, advertising has the characteristics of system engineering. However, in practice, the unplanned and random nature of propaganda is seriously undermining the system.
  防止一种试图“花心”的态度将他引入歧途。
  To prevent an attempt to "flower heart" attitude led him astray.
  在笔者以一家房地产企业顾问的头衔,存在着产品质量、内外环境、品牌美誉度都较弱的房地产销售过程。该公司面临着来自房地产销售的压力,为了“省钱”和“考验媒体”而做广告。
  In the title of a real estate enterprise consultant, there is a real estate sales process with weak product quality, internal and external environment, brand reputation. The company is under pressure from real estate sales to advertise for "saving money" and "testing the media.".
  广告效应”,在项目区域的四个主流都市报纸,阶段的半版的广告,然后停止了大半个月等媒体的广告效果(不知道,对于一个特定的报纸广告,至少连续三需要出现更好的广告效果);看不到多少效果,更谨慎,和原来的1/2版的广告变得传统1/4版的大小(不知道,当前房地产广告上面1/3版的广告规范拥挤,在布局、布局的布局广告必然会被淹死在有力的手);仍然很难看到效果,企业仍然不能确定哪些报纸媒体是更适合自己的有效媒体,甚至不知道如何做广告。
  Advertising effect ", in the four mainstream urban newspapers in the project area, the first stage of half page advertising, and then stopped the advertising effect of the media such as half a month (I don't know, for a specific newspaper advertising, at least three consecutive need to have better advertising effect); less effect, more cautious, and the original 1 / 2 version of the advertising has become the traditional 1 / 4 version size (I don't know, the current real estate The 1 / 3 version of the ads above are standard and crowded, and the layout ads in layout and layout will inevitably be drowned in a powerful hand); it is still difficult to see the effect, and enterprises still can't determine which newspaper media is the most suitable for their own effective media, and finally they don't even know how to make ads.
  通过这个例子不难看出,企业缺乏基本的信息传播常识,急需的支持。基于这样的理解,我被邀请成为他们的营销顾问。
  Through this example, it is not difficult to see that enterprises lack basic information dissemination common sense and need professional support urgently. Based on this understanding, I was invited to be their marketing consultant.
  3、相信的眼光,选择更适合的力量。
山东墙体广告

  3. Believe in professional vision, choose the most suitable professional strength.
  艺术已经专门化了,这在社会分工越来越细化的今天更是如此。但许多人不相信它。如:央视搜索网等调查公司不顾调查结果,对其东、西一个媒体尝试效果;的规划力量策划东临西临的解决方案,选择自己主观臆测更有效的实施;的设计力量将原稿融入自己的作品美学走向;等等。
  Art has been specialized, which is more and more detailed in the social division of labor today. But many people don't believe it. Such as: CCTV search network and other professional investigation companies ignore the results of the investigation and try the effect on the East and west media; professional planning forces plan the solutions facing the East and the west, choose the most effective implementation of their own subjective conjecture; professional design forces integrate the original into their own work aesthetic trend; and so on.
  以上就是山东墙体广告效率更大化的详细介绍,想要了解更多请点击官网
  The above is a detailed introduction to the greater efficiency of wall advertising in Shandong Province. To learn more, please click
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