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来源:  日期:1970-01-01

墙面广告是商品促销的重要手段,具有鲜明的功利性和强大的经济功能。墙壁广告也是一种社会文化现象,是社会文化的一部分,因此具有文化特征和功能。当我们利用墙广告的经济功能,我们也应该把广告放在社会文化体系,充分了解商业广告的文化功能及其文化的责任,以便更好地利用它,让它发挥积极作用在社会精神文明的建设。
  Wall advertising is an important means of commodity promotion, with distinct utility and strong economic function. Wall advertising is also a social and cultural phenomenon, is a part of social culture, so it has cultural characteristics and functions. When we use the economic function of wall advertisement, we should also put advertisement in the social cultural system, fully understand the cultural function of commercial advertisement and its cultural responsibility, so as to make better use of it and let it play an active role in the construction of social spiritual civilization.
  广告所传达的关于商品、服务、企业、经济、科技、文化等方面的信息是人类创造的物质文化和精神文化的反映。广告主体采取“文化攻击”的策略,利用文化的力量来召唤受众,在广告中注入文化内容,增加广告的文化内容。我们可以看到,现代墙广告介绍各种商品和服务,不仅展示广告产品的特点,功能,作用,消费者的利益做出承诺,和墙上的广告传播文化意识、多元的文化景观的特点,介绍发达国家的时尚,解释了广告商品和文化之间的关系。这些内容为广告产品增加了文化附加值,增加了文化吸引力。因此,墙壁广告成为一种社会文化现象,表现出商业效用与社会文化的双重色彩。它具有经济和文化的功能,不再是简单的推销工具。广告文化不仅代表一定的物质文化和行为文化,而且属于概念文化和精神文化。在当今没有差异性和同质化的市场竞争中,广告文化的影响往往大于广告产品本身的竞争力。如果受众认同广告文化,就会接受广告商品或服务,成为商品的消费者和服务的使用者。
  The information about commodities, services, enterprises, economy, science and technology, culture and so on conveyed by advertisements is the reflection of material culture and spiritual culture created by human beings. The advertising subject adopts the strategy of "cultural attack", using the power of culture to summon the audience, injecting cultural content into the advertisement, and increasing the cultural content of the advertisement. We can see that the modern wall advertising introduces various goods and services, not only shows the characteristics, functions, functions of the advertising products, the commitment of the interests of consumers, and the characteristics of the cultural awareness of the wall advertising and the multi-cultural landscape, introduces the fashion of developed countries, and explains the relationship between the advertising goods and culture. These contents add cultural added value and cultural attraction to advertising products. Therefore, wall advertising has become a social and cultural phenomenon, showing the dual color of commercial utility and social culture. It has economic and cultural functions and is no longer a simple marketing tool. Advertising culture not only represents certain material culture and behavior culture, but also belongs to concept culture and spiritual culture. In today's market competition without difference and homogeneity, the influence of advertising culture is often greater than the competitiveness of advertising products themselves. If the audiences agree with the advertising culture, they will accept the advertising goods or services and become the consumers of the goods and the users of the services.
山东墙体广告

  广告中的文化内容,尤其是价值观和生活方式,无论是传统的还是现代的,积极的还是消极的,都会通过传播渗透到生活中,影响受众的思想和行为。并多次发布广告,借助技术和艺术手段加强广告的视听冲击力和“设问题”制造轰动效应,也使其渗透、影响更强。消费者的购买行为往往是文化选择的实践。这些选择有些是理性的,有些是盲目从众的,但他们可以解释,墙广告不仅改善了人们的物质生活和行为,而且深入人心,影响人们的文化心理,影响人们的意识形态。
  The cultural content in advertisement, especially the values and life style, whether traditional or modern, positive or negative, will permeate into the life through communication and affect the audience's thoughts and behaviors. With the help of technology and art means, it can strengthen the audio-visual impact of advertisements and create a sensational effect by "setting up problems", which also makes its penetration and influence stronger. The purchase behavior of consumers is often the practice of cultural choice. Some of these choices are rational, some are blindly following the crowd, but they can explain that wall advertising not only improves people's material life and behavior, but also deeply rooted in people's hearts, affects people's cultural psychology, and affects people's ideology.
  以上就是对山东墙体广告的实际意义的详细介绍,想要了解更多请点击官网
  The above is a detailed introduction to the practical significance of Shandong wall advertising. To learn more, please click
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