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来源:  日期:1970-01-01

  对于农民来说,获取信息的途径相对有限。据相关调查结果显示,农民接触媒体更频繁的活动是看电视和听广播,接触率分别为90.3%和64.6%,接触率的是报纸,接触率为6.4%。也就是说,在大众媒体中,只有电视和广播是农民经常接触的广告媒体。而周围的户外媒体,除了墙上的广告,别无选择。因此,作为媒体组合的重要组成部分,墙广告在广大农村土地将有机会展示它的技能。从广告效果层面来看,墙式广告主要达到了意识层面,而墙式广告与电视等其他媒体的结合使用,可以产生媒体组合的协同效应。就目前农村媒体市场而言,电视广告的播出成本相对较高,企业的明智之举是利用电视媒体树立公信力和知名度,然后利用廉价的二次媒体来巩固形象,增强受众的记忆。在农村市场,墙体是一种理想的二次媒介,性价比高,适合作为广告活动的辅助媒介。
  For farmers, access to information is relatively limited. According to the relevant survey results, the most frequent activities that farmers contact the media are watching TV and listening to radio, with the contact rate of 90.3% and 64.6% respectively. The lowest contact rate is newspaper, with the contact rate of 6.4%. In other words, in the mass media, only TV and radio are the advertising media that farmers often contact. The surrounding outdoor media have no choice but to advertise on the wall. Therefore, as an important part of the media mix, wall advertising in the vast rural land will have the opportunity to show its skills. From the perspective of advertising effect, wall advertising mainly reaches the level of consciousness, while the combination of wall advertising and other media, such as television, can produce a synergistic effect of media combination. As far as the current rural media market is concerned, the broadcast cost of TV advertising is relatively high. The wise move of enterprises is to use TV media to establish credibility and popularity, and then use cheap secondary media to consolidate the image and enhance the memory of the audience. In the rural market, the wall is an ideal secondary medium with high cost performance, which is suitable for the auxiliary medium of advertising activities.
山东墙体广告
  一,高暴露率。
  1、 High exposure.
  除了不识字的村民外,所有的受访者都说他们看过墙上的广告。在回答问卷的不识字的农民中,67%的人问其他人墙上的广告说了什么。因此,不知道墙壁广告内容的村民比例相当小。
  All but the illiterate villagers said they had seen the ads on the wall. Of the illiterate farmers who answered the questionnaire, 67% asked others what the ads on the walls said. Therefore, the proportion of villagers who do not know the content of wall advertisements is quite small.
  由于该村在地理分区上相对较小,在该村有限的空间里,墙体广告不仅有较高的接触率,而且有较高的接触频率。聚集在村边闲聊是农民的传统消遣。此外,高速公路两侧的墙体广告将成为游客观看的目标,这在一定程度上扩展了墙体广告的接触范围。
  Due to the relatively small geographical division of the village, in the limited space of the village, wall advertising not only has a high contact rate, but also has a high contact frequency. It is a traditional pastime for farmers to gather around the village and chat. In addition, the wall advertisements on both sides of the highway will become the target for tourists to watch, which to a certain extent expands the contact scope of the wall advertisements.
  第二,纯粹的发布环境
  Second, pure publishing environment
  一面墙只发布一面墙广告,广告环境简单,干扰程度小。与电视广告和广播广告相比,墙壁广告干扰小。这对墙广告的传播非常有益。
  One wall only publishes one wall advertisement, the advertisement environment is simple, the interference degree is small. Compared with TV ads and radio ads, wall ads have less interference. This is very useful for the dissemination of wall advertising.
  第三,针对性强。
  Third, it has strong pertinence.
  墙式广告作为农村市场的广告媒介,对三、六级市场的发展起到了很好的促进作用。可以结合企业具体区域进行有效的宣传。
  As the only advertising medium in the rural market, wall advertising has played a good role in promoting the development of the third and sixth level markets. Effective publicity can be carried out in combination with specific areas of the enterprise.
  第四,回忆的理想程度。
  Fourth, the ideal degree of memory.
  36%的受访者能回忆起一些墙上的广告,而64%的人不能。通过对农民能回忆起的广告进行分析,发现这些广告大多采用电视与墙面广告的媒介组合形式,广告内容突出。
  36% of respondents can recall some advertisements on the wall, while 64% can't. Through the analysis of the advertisements that farmers can recall, it is found that most of these advertisements adopt the media combination form of TV and wall advertisements, and the contents of the advertisements are prominent.
  第五,注重承诺的好处,广告语言具有很强的感染力。
  Fifth, pay attention to the benefits of commitment, advertising language has a strong appeal.
  当我们询问被调查者三种不同类型的口号中哪一种更吸引他们时,村民们对标有明确价格的口号更感兴趣。由此可见,农民注重现实,墙壁广告适合利益承诺
  When we asked the respondents which of the three different slogans was more attractive to them, the villagers were more interested in the slogans with clear prices. It can be seen that farmers pay attention to reality and wall advertising is suitable for interest commitment
  以上就是对山东墙体广告为什么把农村作为广告发布对象的详细介绍,想要了解更多请点击官网
  The above is a detailed introduction to why Shandong wall advertising regards rural areas as the advertising target. To learn more, please click
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