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来源:  日期:1970-01-01

由于该村地域划分相对较小,在该村有限的空间内,墙体广告不仅接触率高,而且接触频率高。村口聚在路边聊天是农民传统的消遣方式。此外,高速公路两侧的墙体广告将成为游客观看的目标,这在一定程度上扩展了墙体广告的接触范围。
  Due to the relatively small regional division of the village, in the limited space of the village, wall advertising not only has a high contact rate, but also has a high contact frequency. It is a traditional way for farmers to chat at the roadside. In addition, the wall advertisements on both sides of the highway will become the target for tourists to watch, which to a certain extent expands the contact scope of the wall advertisements.
  第二,纯粹的发布环境
  Second, pure publishing environment
  一面墙只发布一面墙广告,广告环境简单,干扰程度小。与电视广告、广播广告、平面媒体的系列产品广告相比,墙面广告的干扰程度很小。这有利于墙壁广告的传播。
  One wall only publishes one wall advertisement, the advertisement environment is simple, the interference degree is small. Compared with TV advertisement, broadcast advertisement and print media series product advertisement, the interference degree of wall advertisement is very small. This is conducive to the dissemination of wall advertising.
  三是针对性强。
  Third, it has strong pertinence.
  墙式广告作为农村市场的广告媒体,在三到六个层次的市场中对企业的发展起到了很好的促进作用。可以结合企业的具体领域进行有效的宣传。
  As the only advertising media in the rural market, wall advertising plays a very good role in promoting the development of enterprises in three to six levels of market. It can be combined with the specific areas of the enterprise for effective publicity.
山东墙体广告
  第四,回忆的理想程度。
  Fourth, the ideal degree of memory.
  36%的受访者能回忆起一些墙上的广告,而64%的人不能。通过对农民记忆中的广告进行分析,发现这些广告大多采用电视与墙面广告的媒介组合形式,广告内容突出。
  36% of respondents can recall some advertisements on the wall, while 64% can't. Through the analysis of the advertisements in the memory of farmers, it is found that most of these advertisements adopt the media combination form of TV and wall advertisements, and the contents of the advertisements are prominent.
  第五,注重利益承诺的广告语言具有很强的感染力。
  Fifth, the advertising language that pays attention to the interest commitment has a strong appeal.
  我们询问了被调查者三种不同类型的广告语中哪一种更吸引他们,结果显示,村民们对带有价格标签的广告语更感兴趣。因此,农民注重现实,墙上的广告是适合利益承诺的。
  We asked the respondents which of the three different types of advertising words attracted them more. The results showed that the villagers were more interested in the advertising words with price tags. Therefore, farmers pay attention to reality, and the advertisements on the walls are suitable for the promise of interests.
  结论
  conclusion
  经过商品经济在农村的洗礼,产生了其独特的广告形式——墙式广告。农村广告媒介环境的现状决定了墙面广告存在的合理性。同时,特定的居住环境使得壁报广告成为农村地区较为流行的一种广告形式,其低廉的成本和针对性的传播优势使其成为企业进入农村市场的重要选择。
  After the baptism of commodity economy in rural areas, it has produced its unique form of Advertising - wall advertising. The current situation of rural advertising media environment determines the rationality of the existence of wall advertising. At the same time, the specific living environment makes the wall newspaper advertisement become a more popular form of advertisement in rural areas. Its low cost and targeted communication advantages make it an important choice for enterprises to enter the rural market.
  以上就是山东墙体广告对墙体广告的实效性的详细介绍,想要了解更多请点击官网
  The above is a detailed introduction to the effectiveness of wall advertising in Shandong Province. For more information, please click
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