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来源:  日期:1970-01-01

在移动互联网时代,信息碎片化、媒体去化、个性化消费……这导致许多广告商花费大量的钱来传播淹没在信息爆炸中的信息。如何吸引关注,引爆品牌,促进销售,已成为一个沟通问题。
  In the era of mobile Internet, information fragmentation, media decentralization, personalized consumption This leads many advertisers to spend a lot of money to spread the information submerged in the information explosion. How to attract attention, detonate the brand and promote sales has become a communication problem.
  在移动互联网时代,DSP(数字信号处理)、RTB(实时竞价)、移动集团营销、社区通信等2.0概念遍地飞。与此同时,大多数公司仍然对这种新的沟通方式感到茫然,不知所措。企业渴望找到更有效的交付渠道,渴望发出更强的声音,渴望看到上市后销售业绩的激增。随着主流媒体远离电视,广告商们也纷纷转向移动互联网,结果却发现,在互联网的海洋里,就像在银河系里的太阳系里一样,很难听到他们的声音。然而,一群精通互联网规律的互联网初创企业正开始扭转局面,它们的大量预算正全面转向一个新的方向——简而言之,“农村靠刷墙,城市靠刷梯”。广告传播有一种返祖的趋势,它回归到人们的生活空间和传播的本质,这似乎是后移动互联网时代的主流趋势。
山东墙体广告
  In the era of mobile Internet, DSP (digital signal processing), RTB (real-time bidding), mobile group marketing, community communication and other 2.0 concepts are flying everywhere. At the same time, most companies are still at a loss about this new way of communication. Enterprises are eager to find the most effective delivery channel, to make the strongest voice, and to see the surge of sales performance after listing. With the mainstream media far away from television, advertisers have also turned to the mobile Internet, only to find that in the ocean of the Internet, just like in the solar system of the galaxy, it is difficult to hear their voice. However, a group of Internet start-ups who are proficient in the laws of the Internet are beginning to turn around, and their large budgets are turning in a new direction in an all-round way - in short, "the countryside is by brushing the wall, the city is by brushing the ladder". Advertising communication has a trend of atavism, which returns to people's living space and the essence of communication, which seems to be the mainstream trend in the post mobile Internet era.
  “在墙上”是宣传企业文化更直观、更简单的方式。在农村,刷墙并不是什么新鲜事。自20世纪50年代以来,在革命热情的推动下,大量的革命口号被张贴在墙上,展示了政府的愿景、使命和核心价值观。到目前为止,我国仍然坚持国家宣传形式的口号。正是因为在墙上宣传这种方式能经得起市场的考验,至今具有实际的实用价值才得以使用。在互联网时代,“洗白”不仅用来宣传政策和制度,更成为电商巨头们挖渠道的广告战场。
  "On the wall" is the most intuitive and simple way to promote corporate culture. In the countryside, wall painting is nothing new. Since the 1950s, driven by the revolutionary enthusiasm, a large number of revolutionary slogans have been posted on the wall, showing the vision, mission and core values of the government. So far, China still adheres to the slogan of national propaganda. It is because the way of propaganda on the wall can stand the test of the market and has practical value so far that it can be used. In the Internet era, "white washing" is not only used to publicize policies and systems, but also become the advertising battlefield for e-commerce giants to dig channels.
  让我们来看看各大品牌之间的激烈竞争:“要致富,先修路;想要购物,先百度”、“生活想好了,赶紧去淘宝”、“靠劳动致富,靠京东节俭”、“不要让媳妇等太久,跟360抢张票”……这样的洗白标语直接戳进了受众的内心,从田野、农村庭院到农村市场,甚至公共厕所,它们在农村居民的生活中密集分布,具有很强的凝聚力和很强的植入性。这些简单直接的壁画广告在田野中以传播的形式更贴近农村消费者市场,与农村受众的接受程度不谋而合。当年三株是靠简单直接的笔法,在农村市场上拼出了80亿元的销售神话。
  Let's take a look at the fierce competition among the major brands: "to get rich, first build roads; to shop, first Baidu", "life is ready, hurry to Taobao", "to get rich by labor, thrifty by Jingdong", "don't let your daughter-in-law wait too long, and grab a ticket with 360" Such white washing slogans directly penetrate into the hearts of the audience, from fields, rural yards to rural markets, and even public toilets, which are densely distributed in the lives of rural residents, with strong cohesion and strong embeddedness. These simple and direct mural advertisements are most close to the rural consumer market in the form of communication in the field, which coincides with the acceptance of rural audiences. At that time, the three plants relied on simple and direct writing techniques and spelled out a sales myth of 8 billion yuan in the rural market.
  以上就是山东墙体广告是否可以在互联网时代占有一席的详细介绍,想要了解更多请点击官网
  The above is a detailed introduction of whether Shandong wall advertising can occupy a seat in the Internet era. To learn more, please click
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