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来源:  日期:1970-01-01

  想必大多数中国人并不陌生的农村墙体广告,简洁明快的颜色,流行的大字报的海报类型复制,让人看到的是不容易忘记。作者80年记忆,印象更深的是墙上的广告只不过出生的“少生好幸福的生活”,“想先发财路”这种墙广告与一个典型的公益性质。然而,细心的人可能会发现,这种类型的农村标语墙广告正逐渐淡出人们的视线,取而代之的是更多的通讯、电子商务、汽车等这类带有现代品牌的商业广告。
  Presumably most Chinese people are not unfamiliar with the rural wall advertising, simple and bright colors, popular posters of the type of reproduction, let people see is not easy to forget. In the author's 80 years of memory, what impresses me most is that the wall advertisement is only born with a "happy life less", "want to make money first" and a typical public welfare nature. However, careful people may find that this type of rural slogan wall advertisement is gradually fading out of people's sight, and replaced by more modern brand commercial advertisements such as communication, e-commerce, automobile, etc.
  从一开始的经典农村墙广告“少生孩子多种树”、“致富先修路”,等等,现在改变电力业务平台在互联网上,手机生产企业、汽车和各种各样的广告,房地产巨头年前不可能站在农村之间的砖墙在该领域将成为新经济时代,新模型和新产品推广活动。
山东墙体广告
  From the beginning of the classic rural wall ads, "fewer children and more trees", "getting rich and building roads first", and so on, now change the power business platform on the Internet, mobile phone manufacturers, cars and all kinds of advertising, real estate giants could not stand between the rural brick wall years ago in this field will become a new economic era, new models and new product promotion activities.
  墙依然是墙,更多的是泥砖墙变成了红砖墙,变化的是,在不同时代背景下人们日益增长的物质文化生活需求。换句话说,根本原因在于三、四线城镇中大量农村市场的真正崛起,以及市场的不断下沉。
  The wall is still a wall, and the most important thing is that the mud brick wall has become a red brick wall. What has changed is that people's increasing material and cultural life needs in different times. In other words, the fundamental reason lies in the real rise of a large number of rural markets in the third and fourth tier cities and the continuous sinking of the market.
  毫无疑问,农村市场的竞争是这些品牌争相在农村做广告的原因。当城市人口发展到一定阶段,寻找新的增量用户成为企业持续扩张的关键。当前国内市场形势也充分显示出农村和三四线城市消费市场的巨大潜力和韧性。城市居民喜欢呆在家里,通过互联网和电视了解新产品,而农村和城市居民则不同,他们更信任熟悉的东西。正因为这样的消费特点,乡村壁画广告已经成为更“简单而粗犷”的方式。
  There is no doubt that the competition in the rural market is the reason why these brands compete to advertise in rural areas. When the urban population develops to a certain stage, finding new incremental users becomes the key to the sustainable expansion of enterprises. The current domestic market situation also fully shows the huge potential and toughness of the consumption market in rural areas and third and fourth tier cities. Urban residents like to stay at home and learn about new products through the Internet and TV, while rural and urban residents are different. They trust familiar things more. Because of such consumption characteristics, rural mural advertising has become the most "simple and rough" way.
  在壁画广告的变化背后,反映的是农村和小城镇居民生活的变化。不难发现,在新经济、新品牌、新产品日益受到重视的低迷市场,也呈现出品质特征。下沉市场的增长不再等同于低质低价商品的代名词。低迷的市场对优质商品的需求也很大。从更初的饲料、化肥、农机到后来的手机、汽车、房地产,现在越来越多地进入通讯、旅游、保险、文化消费等领域,这些产品或消费广告也越来越多样化。
  Behind the changes of mural advertisements, it reflects the changes of rural and small town residents' lives. It is not hard to find that in the depressed market where new economy, new brand and new products are increasingly valued, they also show quality characteristics. The growth of sinking market is no longer synonymous with low-quality and low-cost goods. There is also a great demand for high-quality goods in the depressed market. From the initial feed, fertilizer, agricultural machinery to later mobile phones, cars, real estate, now more and more into the communication, tourism, insurance, cultural consumption and other fields, these products or consumer advertising are more and more diversified.
  低迷的市场已经从活跃变得更加成熟和强大。一方面是由于农村和二三线城市的消费升级和政府政策的积极引导;另一方面,由于新的电子商务模式的出现,如社会电子商务,迎合和满足消费者的需求,下沉的市场。在这个特定的阶段、特定的场景、特定的群体中,墙面广告本身作为媒介发挥着重要的作用。
  The depressed market has become more mature and powerful from active. On the one hand, due to the upgrading of consumption in rural areas and second and third tier cities and the active guidance of government policies; on the other hand, due to the emergence of new e-commerce models, such as social e-commerce, to meet and meet the needs of consumers, the sinking market. In this specific stage, specific scene and specific group, wall advertising itself plays an important role as a medium.
  以上就是山东墙体广告对应用行业的详细介绍,想要了解更多请点击官网
  The above is the detailed introduction of Shandong wall advertising to the application industry. For more information, please click
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