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来源:  日期:1970-01-01

  现在到了乡村,除了美丽的乡村风光、淳朴的乡村风土人情外,往往还有无处不在的墙上广告。广告的形式很简单,往往只是一行字。而文字一般也特别“接地气”,甚至很多人觉得“土里土气”。但对这种“土里土气”的广告,往往是大企业做的。
  Now in the countryside, in addition to the beautiful rural scenery and simple rural customs, there are often ubiquitous wall advertisements. The form of advertisement is very simple, often just one line. But the writing is also "grounded", even many people think "local". But this kind of "local" advertising is often done by large enterprises.
  《福布斯》网站曾称乡村壁画是“乡村市场上更好的户外广告牌”。如今,农村“洗白”已成为各大企业进入县乡村寨的。
  Forbes website once
500
called Rural murals "the best outdoor billboard in the rural market". Nowadays, the rural "washing white" has become the first choice for enterprises to enter the county village.
  墙式广告之所以受到大企业的青睐,有其原因,因为从的角度来看,这些墙式广告确实农村广告的方式。
  There is a reason why wall advertising is favored by large enterprises, because from a professional point of view, these wall advertising is indeed the most suitable way for rural advertising.
  首先,墙上的广告语是少字,朗朗上口,令人难忘,对于不同文化层次的人来说,它不难理解,容易传播。人们的口口相传,形成了广告重复效应,加深了广告的传播。其次,由于墙面广告文字较少,企业精心突出更适合农村消费者的产品特点。例如,当谈到打电话,它必须是“省钱”;当它进食时,它必须“快速成长”;说到电子商务,它一定是“赚更多的钱”。很容易看出来。此外,农民每天外出工作,当他们进出时可以看到巨大的墙壁广告,这也加深了人们的印象。
  First of all, the slogan on the wall is few words, catchy and unforgettable. For people of different cultural levels, it is not difficult to understand and easy to spread. People's word-of-mouth, formed the repeated effect of advertising, deepened the spread of advertising. Secondly, due to the lack of wall advertising text, the enterprise carefully highlights the most suitable product characteristics for rural consumers. For example, when it comes to making a phone call, it must be "saving money"; when it comes to eating, it must be "growing fast"; when it comes to e-commerce, it must be "making more money". It's easy to see. In addition, farmers go out to work every day. When they go in and out, they can see huge wall advertisements, which also deepens people's impression.
  总结相比,传统广告,传单和其他形式的农村墙体广告除了纯文本、图象、更持久的强行灌输,经常与其他形式的广告渠道形成有效互补,更好地达到令人印象深刻的“广播”的目的,它本身是来自农村墙“口号”,“口号”,是一个农村观众和容易接受的宣传方式。它突出了广告的三个要素,即“广告目标+信息个性+消费心理”。
  In summary, compared with traditional advertisements, flyers and other forms of rural wall advertisements, in addition to plain text, images, and more persistent forced indoctrination, often form effective complementarities with other forms of advertising channels, and better achieve the impressive purpose of "broadcasting". It itself is from the rural wall "slogan", "slogan", which is a rural audience and easy to accept way of publicity. It highlights the three elements of advertising, namely, "advertising goal + information personality + consumer psychology".
  贴墙广告贴近农民朋友,当然也能为企业带来更好的利润。这也提醒广大经销商,宣传和营销,不能只关注华丽的新技术、新手段。更重要的是要做好消费者的分析和研究,采取更适合消费者的营销手段,一些看似“过时”“落后”的方式,也许会产生意想不到的效果。当然,对于所有的谈话,广告和宣传只是一个渠道获得产品信息给消费者。要留住消费者的心,产品和服务的质量永远是根本。
  Wall advertising close to farmers' friends, of course, can also bring better profits for enterprises. It also reminds dealers, publicity and marketing that they should not only focus on gorgeous new technologies and new means. The most important thing is to do a good job in the analysis and research of consumers, take the most suitable marketing means for consumers, some seemingly "outdated" and "backward" ways may produce unexpected results. Of course, for all conversations, advertising and publicity is just a channel to get product information to consumers. To keep the hearts of consumers, the quality of products and services is always fundamental.
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  The above is related content introduced by Shandong wall advertising company. If you want to know more, please visit the website:
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